CCTs, simply put, “are cash payments to poor households that meet certain behavioral requirements, generally related to children’s health care and education” (The World Bank). In other words, money is given to a qualified household if it can be demonstrated that children are in school or brought in for regular medical check-ups. It is, therefore, conditionality at the individual household level.
A massive media content analysis, conducted on thousands of newspaper articles over several years, suggests that press coverage was largely favorable toward the project. Positive and neutral stories outnumbered negative stories by a large margin over a five year period.