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Leading Public Opinion: The Challenge of Persuasion at Mass Scale

Antonio Lambino's picture

In yesterday’s OP-ED page of The New York Times, Thomas Friedman suggests characteristics of what non-extremist factions of the American polity want in a leader.  I was struck by the high levels of communication capacity these criteria demand.  According to Friedman, the following are among the required traits of desired leadership:  1) the ability to persuade constituents and 2) the ability to lead, not merely read, public opinion.  Not only do these two things require expertise, they are inextricably linked.