The Center for International Media Assistance (CIMA) is one of our valued partners in the work on communication for governance and accountability. Very relevant to our own work on media development, CIMA just published a report on "Monitoring and Evaluation of Media Assistance Projects." Author Andy Mosher, formerly of the Washington Post, interviewed Monitoring and Evaluation (M&E) practioners in major US donor and implementation agencies to find out what is being done - and what is being done successfully - to assess the impact of media development projects. Representative of his question is a quote from one of his interviewees: "Where are we driving this truck?" According to what I read in the report and what I heard at its launch this week in Washington, I'm not sure we even know how to start the truck.
The media landscape is changing faster than many donors can process. New technologies are forcing change upon business models, regulatory structures, and basic patterns of information access and distribution. Yet how much have efforts to assist independent media really changed as a result?