Disaster management 2.0: scalable human connections fired by high technology
Scalability, virtual communities and Web 2.0 have changed the world of disaster response. The most successful and disruptive inventions of modern times owe much of their success to scalability. Although people always had the ability to read books, it was only with the invention of the printing press that it became possible for millions of people to do so. Web 2.0 and social media make the ability to connect with people scalable. Scalable human connections combined with open source software and platforms, and unprecedented computing power, results in human-machine synergy also being scaled up. This human-machine synergy results in disruptive technology innovations. Such disruptive innovations have most recently been seen in the area of humanitarian support to disaster and conflict affected countries. USB drives were an innovation that disrupted the market for floppy disks. Although they are not likely to go the way of the floppy disk, the world of traditional disaster relief organizations with proprietary systems, closed data sets and bureaucracy have been up-ended by the disruptive human-machine synergies of Web 2.0 and crowd-sourced humanitarian volunteer organizations.