In this blog I am addressing the second of the ‘Ten Key Issues on (Development) Communication’ that states that there is a sharp and profound difference about a good everyday communicator and a professional communicator. I apologize to those of you who have this distinction clear in your minds and find this an obvious point. Unfortunately, many, too many, managers and decision makers in development institutions do not always seem to understand the difference between the two.
I have heard many times the sentence ‘He/she is a good communicator’, a seemingly positive statement. However it is a statement that can be rather frustrating when used interchangeably to denote a person skillful in presenting ideas and points of view and a person with a professional expertise in the field of communication.