As I write this I realise that my favourite reference book on “Hearts & Minds” was stolen some months back. I will persevere nevertheless. As usual, I have something on my mind and having one foot in academic reference could distract me from an eloquent rant.
I am almost as tired of the misuse of the term “hearts and minds” as I am about the generic tossing of the words “strat-com” around the media centre - without applying its meaning. We are told of its importance in communications (particularly when policies begin to fail), but few think deeply or employ it properly. Perhaps because no-one has articulated what hearts and minds means (or strat-com for that matter). Google tells me: