Communicating change is a specialist field. PR and HR companies charge a small fortune for seminars on the subject. Whilst corporate and government communicators wrestle to understand how they might persuade colleagues that important, imminent, organisational changes are good for them - so that they can achieve that all important "buy-in" which leads to the shiny path of success - organisatio
The reason I chose such a title is due to the difficulty of mainstreaming (i.e., understanding and institutionalizing) the emerging conception of communication in development required to support and address the challenges in the current process of democratization, especially when dealing with governance issues.
On a trip to Cambodia a few years ago, I drove underneath a banner spanning a large downtown thoroughfare. In English, it somewhat laboriously spelled out the importance of supporting long-term development.
International Day of Peace on Sunday 21st September is an annual event that has been organised by the UN for more than a quarter of a century. International Day of Peace is also a day of Global Ceasefire which, if adhered to, provides a small ray of sunshine for those who endure war and conflict and often allows essential food, water, and medical supplies to reach those most in need. The UN have launched an admirable campaign this year, encouraging like-minded global citizens to network, participate and even send text messages of peace to world leaders. Jeremy Gilley has even made a film about it, set in Afghanistan and starring Jude Law. But as a Communications Strategist I have been contemplating the difficulties of selling “peace” both in my work with the UK ministry for peace and as research for a book on the subject.
A recent report by the Bank's Independent Evaluation Group (IEG) entitled Public Sector Reform: What Works and Why? offers interesting insights into the recent work on governance at the Bank.