This weekend I drove by a Popularise sign and wondered what it meant. I learned later that a local commercial real-estate investor, Dan Miller of WestMill Capital, has been using Popularise to encourage communities to share their ideas about possible development ideas. This is a great way for “grassroots” brainstorming on commercial development.
In an article in The Washington Post about this phenomenon, Dan Miller states, “Most people…don’t get a say in how their neighborhoods take shape. Popularise is one solution to … a "broken community engagement" process…In [Advisory Neighborhood Commission] meetings, you have a vocal minority that dominates…You can have a much broader discussion with thousands of people and have it be dynamic. Popularise is the 21st-century version of a community meeting.”