The Four Magic Words of Development, by Tom Carothers and Saskia Brechenmacher

If you are about to visit an organization engaged in international development assistance and are unsure of the reception you will receive, a surefire way exists to win over your hosts: tell them you believe that four principles are crucial for development—accountability, transparency, participation, and inclusion. Your hosts will almost certainly nod enthusiastically and declare that their organization in fact prioritizes these very concepts. This holds true whether you are visiting a bilateral or multilateral aid agency, a foreign ministry engaged in development work, a transnational NGO, a private foundation, or any other type of group engaged in aid work. The ubiquity of these four concepts in the policy statements and program documents of the aid world is truly striking–they have become magic words of development.