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Contestation

If You Want a Better Media System in Your Country…Build a Movement

Sina Odugbemi's picture

Far too many of the people and organizations working on strengthening media systems in developing countries focus on how to secure funding from donors, preponderantly donors in the West; and they still mostly do the easy stuff, like organizing training seminars for journalists. Too few of them are taking on the real challenges of bedeviling media systems in many transition countries and far less developed ones.

When you focus on donors you have to do what donors are willing to pay for, reality be damned. And when you focus on donors, you have to worry about short term ‘results’, the ‘evidence of impact’ and so on. It is all too tempting to do only what is easy to count and measure. And donor priorities change all the time: the ministers change, the officials change, the lingo changes, the demands change. It is almost always a dizzying ride. Yet the problems facing the media in developing countries, the lacks that prevent them from playing their classic roles as watchdogs, public forums and agenda-setters, are persistent and long-term. Their rhythm is not that of fickle donors.