A reader's response to Paolo's blog post The Role of Social Norms in Achieving Behaviour Change:
"Every individual is fashioned by the social norms of his/her community. This means that if there is any practice that is anti-developmental, the easiest way to tackle it is to enter from the behavioural angle. This is because habits once acquired die hard! As Paolo rightly said, it is not easy to achieve behavioural change because, the norms sustaining particular behaviours were allowed to become established due to the fact that they serve the interest of the establishment. If the practice of say, female genital mutilation became an established tradition, it is because, the political authorities of those communities be them male or female drew certain advantages from the practice.
My observation on the "talk against corruption" in most African countries points to the fact that the regimes in place allowed corruption to germinate and become institutionalized because of its benefits. Having made corruption the norm and integrity the exception, it now becomes very difficult to effect behavioural change, especially amongst adults. In my own country, genuine anticorruption fighters are seen as abnormal persons because, the normal citizens ought to take advantage of the new culture where corruption is the norm.