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A peek at the media coverage of SDGs: What is it telling us?

Mauricio Ríos's picture

Pope Arrives in General Assembly Hall for His AddressThe United Nations General Assembly recently adopted the Sustainable Development Goals (SDGs) in New York in the midst of great expectation and hype. The 17 SDGs, with 169 specific targets, are now becoming the road map for governments and the international development community for the next 15 years.

Now that all the publicity and excitement are starting to settle down, it seems opportune to look at the media coverage of the SDGs and developing countries to get a sense of how that coverage has played out over the past few weeks, and what some of the insights are that we can learn from for the way forward. This coverage mainly includes articles from various publications, websites, and blog posts in the English language. It does not include social media statistics from Tweeter or Facebook.  

An analysis of this media coverage featuring the key words “SDGs” and “developing countries” show that, over the past three months, more than 2,400 articles mentioned these two key words somewhere in the text of the articles. The analysis, using the Newsplus database, covers the period July 8-October 8. It shows that almost a quarter of that coverage (more than 600 entries) took place during the last week of September when the UN meetings were held. However, the second week of July, right before the summer break, was also active in terms of SDG-related coverage, signaling an important communications effort in the lead up to the UN September meetings.

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