In 2015, 2020 at the latest, the world goes digital. Most of it already is, but not the broadcasting sector. The transition from analogue to digital broadcasting is already under way or completed in some European countries and the US. The rest of the world is in line - and too many people have no idea what this is all about. "For many broadcasters, digital TV is variously mysterious, complex, far away, unpleasant. Regulators may not be up to speed either." This is the conclusion that John Burgess draws in his newly launched report Throwing the Switch: Challenges in the Conversion to Digital Broadcasting that was commissioned by the Center for International Media Assistance (CIMA).