Quick. If someone says to you: “Give me the latest ‘news’” what do you think to tell them?
Maybe the latest from Libya or Japan or Cote d’Ivoire? Perhaps something about the NYSE bids or the US government shutdown? Maybe you mention India winning the Cricket World Cup or UConn taking the NCAA basketball tournament?
Well, if you are talking to a college student, you might want to think twice about what you say and how you say it. According to a new global study just released by the International Center for Media & the Public Agenda (ICMPA) at the University of Maryland, when college students around the world talk about needing to get “news,” they don’t just want updates on world affairs, business or even sports. “News” to students means “anything that just happened” – and students most care about “news” of their friends and family, before any “news” that might be globally momentous.