The first ever World report on disability, produced jointly by World Health Organization and the World Bank in 2011, estimates that more than a billion people in the world today experience disability. In his foreword to the report, Professor Stephen Hawking wrote: “Disability need not be an obstacle to success.”
Despite Professor Hawking’s powerful words and individual example of success with a very debilitating disability, the report acknowledges that people with disabilities have generally poorer health, lower education achievements, fewer economic opportunities and higher rates of poverty than people without disabilities. This is largely due to the lack of services available to them and the many obstacles they face in their everyday lives, including prejudice and stigma from society.
When it comes to intellectual disabilities, persons afflicted with these conditions are more disadvantaged in many settings than those who experience physical or sensory impairments, according to the report. Particularly, people with Down syndrome suffer great discrimination and misunderstanding from the general public. And it is not a small group. According to the World Health Organization, the estimated incidence of Down syndrome is between 1 in 1,000 to 1 in 1,100 live births worldwide.
In order to break stigma and barriers regarding this mental disability, an annual awareness day was established. March 21, 2016, was World Down Syndrome Day. In honor of this day, the advertisement agency Saatchi & Saatchi produced this powerful campaign on social perception of Down syndrome.
Source: Saatchi & Saatchi