If there is an election campaign going on where you are, chances are that passions are galloping like unruly horses. Everywhere, it seems, self-command is under threat. The very air is thick with the clang of contention. The airwaves are clogged with clashing adverts and points of view. Supporters of rival political parties and candidates move from despair to euphoria and back again. Nerves are wrought; blood pressure levels rise; panic attacks spread like viruses. Suddenly, everybody is an interpreter of opinion polls, of likely voters, registered voters, swing voters, independents, firm partisans, and all the subtle distinctions foisted on us by political communication experts for whom elections have become seasons to fatten up.
The 2008 presidential election in the United States has been touted as an epic battle over many things – over whether and how to continue US military involvement in Iraq, over whether and how to boost private companies’ efforts to dig their way out of a global financial markets crisis, over whether and how to change the overarching course of the country from the trajectory it has been on for the past eight years. These contours of th