The other day we received a paper from our colleagues at the Swiss Agency for Development and Cooperation (SDC) on "Deepening Participation and Improving Aid Effectiveness through Media and ICTs." I made it until point 3 of the executive summary before I felt a blog post coming on. Read for yourself: "1) Starting as a magic solution from its beginnings, ICTs are now considered as just another normal media channel useful for enhancing the effectiveness of development cooperation programs. 2) It is not the technology that counts; it is the economic and social processes behind the technology that drives the change. 3) Thus, ICTs are instrumental, not a goal in itself, and they should serve to improve the practice of development cooperation."
My colleague Shanthi Kalathil is working on a "Toolkit for Independent Media Development," which we have mentioned several times on this blog. One of the points she makes right at the beginning is that donors need to distinguish between media development and communication for development. Communication for development means the use of communication tools - usually in the form of awareness raising campaigns - to achieve development goals. Media development, on the other hand, is about supporting an independent media sector in and of itself, it's a structural approach.
The issues of journalism and a free press come to mind these days. With a significant number of journalists attacked in, among other countries, Russia, just in the past few months, we clearly see the dependence of the media system on the political environment in a country. Journalism training is the major form of media development - how to use new technologies, how to write a good feature, how to sniff out a corruption scandal - but is anyone thinking about what happens to reporters in countries where the rule of law is weak? This year alone, 16 journalists have been killed in the line of duty, as the Committee to Protect Journalists (CPJ) reports. Last year: 71. Since 1992, more than 800 journalists have been murdered as a direct consequence of their reporting. Iraq, the Philippines, Algeria, and Russia are the four deadliest countries for journalists.
Our work on a media development toolkit for governance advisors in donor agencies has reached another stage - last week we took our consultations to London to talk to a wide range of media development experts from Europe. This completes the major part of expert discussions that we conducted to develop a toolkit on how to increase the effectiveness of media development projects.