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Executive Course

Early-Bird Discount on WB-Annenberg Summer Institute Ends April 27

Umou Al-Bazzaz's picture

Each summer, the World Bank collaborates with the Annenberg School for Communication at the University of Pennsylvania and the Annenberg School for Communication and Journalism at the University of Southern California to offer the executive education course on Reform Communication: Leadership, Strategy and Stakeholder Alignment.

Apply today! The early-bird deadline is this Friday, April 27!

During the 10-day program, participants learn the most recent advances in communication and proven techniques in reform implementation, including interpreting and using political economy analyses; crafting multi-stakeholder collaboration, coalition and network building strategies and tactics; providing communication skills that support the implementation of reforms; and developing communication metrics and applying monitoring and evaluation frameworks relevant to reforms.
 
Participants also connect with a global network of development professionals working on initiatives in the public, private and non-profit sectors.
 

Apply Today! Summer Institute 2016 - Reform Communication: Leadership, Strategy and Stakeholder Alignment

Roxanne Bauer's picture

Those working on reforms- whether they involve energy subsidies or education stipends- know that implementing change can be difficult.  Government ministries often disagree on policy, the private sector may resist changes to their operating environment, and the public may be wary of any policy that increases their financial or social burden.  So how can leaders and strategists increase the likelihood they will be successful at achieving sustainable reforms?
 
Communication is usually at the center of any successful reform initiative. It rallies technical experts, builds support within government and the private sector, and educates the public on the importance and meaning of a reform.  Indeed, successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics. 

The 2016 Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment was developed with this in mind.  During this 10-day program, held at the University of Southern California in Los Angeles, May from 23- June 3, 2016, participants will learn the most recent advances in communication and proven techniques in reform implementation.

We encourage interested applicants to apply today- the first early registration discount ends this Friday, January 29, 2016.

World Bank-Annenberg Summer Institute

Executive Course in Communication and Governance Reform Kicks Off

Anne-Katrin Arnold's picture

Yesterday CommGAP started on a new endeavor: Yesterday we kicked off our Executive Course in Communication and Governance Reform. Over ten days we're working with our partners to build capacity in communication for governance in Africa and the Middle East. The goal is to enable senior communication experts to support governance reform in their home countries.

Together with our partners from the World Bank Institute, the Annenberg School for Communication and Journalism at the University of Southern California, and the Annenberg School for Communication at the University of Pennsylvania we have worked for more than a year to put together a cutting-edge program. In the first three days, we link communication and governance and talk about coalition building and political economy analysis. In seven days dedicated to communication our faculty will discuss strategic communication and how to utilize it for governance reform, media metrics and media research, social media, and organizational change.