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Field Survey

Media research and boring questions: What do global surveys miss?

Sonia Jawaid Shaikh's picture

In the past decade, much effort and attention has gone into media (including traditional types and digital technologies) research because the media are considered pivotal for social change and fundamental to human rights. Although several approaches exist to conduct media research; many researchers and policy makers use findings from publicly available survey data to conduct analyses, evaluate and make predictions. This data is often generated by large national or global (often wave-based) surveys that use random sampling techniques to interview respondents.

Given that the media and its effects generate so much interest, you would think that interesting and thought-provoking questions would be asked on media usage and user perceptions in these surveys. Surprisingly, that is not the case. Questions that tap into versatility, scope, ideas, usage and media perceptions in global survey research are quite uncommon. Interestingly, many surveys actually only incorporate items regarding media sources and usage frequencies alone.

Consider two primary sources of global attitudes and values research involving several countries: World Values Survey (WVS) and Afrobarometer.

What’s the Link Between Social Development Practice and Communication? Some Techniques and Approaches

Sabina Panth's picture

In development practices, the process of information gathering and dissemination has remained in the domain of social development.  While the process itself contributes to social development through knowledge transmission and critical consciousness (topic for another blog post), the tools and techniques required for effective use and dissemination of information comes from the communication school.  Yet, rarely do we find social development experts with communication training and vice-versa.   My recent exposure to CommGAP’s work and my decade long experience as a social development professional have impelled me to examine areas where communication and social development are intertwined and where they complement one another.  In this blog post, I wish to sketch an outline of a research work that I wish to undertake on the subject for feedback and suggestions from readers and practitioners in the field.