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Kicking green on the green for more than just the green

Leszek J. Sibilski's picture

Sport, and in particular football, can be used to promote health and development in many countries. However, large-scale sporting events like the football World Cup can have a detrimental effect on the environment and sustainable development.  Can FIFA and other governing bodies use their immense influence and budgets to establish environmentally friendly practices?

young kids play football in ZimbabweSport is a powerful symbol which eliminates barriers and provides opportunities for rapprochement. It does not have the power to stop tanks, but is capable of bringing people together and can be an excellent platform to open up dialogue, unite people and build trust. Sport is a bond to make a positive change in the world.” - Wilfried Lemke, UN Special Adviser on Sport for Development and Peace
 
An ever-increasing number of leaders in sports as well as politics, business, education and even religion are starting to pay closer attention to how sports can be a tool to benefit humanity. UN Secretary General Ban Ki Moon emphasized the commitment of the UN System to promote sport as a tool for development – including using it to achieve the United Nations Millennium Development Goals.
 
The game of football is a sport embedded in the lives of many people, communities, and economies. Often called “The Beautiful Game,” it is accessible to all. An estimated 265 million male and female players in addition to five million referees and officials make a grand total of 270 million people - or four percent of the world's population - that are actively involved in the game of football. 
 
Football supports development in various ways as it generates income from sports-related sales and services that boost international trade. It also creates jobs, supports local economic development, enhances a country’s reputation, transcends national differences, improves health and social well-being, encourages teamwork, and most importantly it serves as a global communicator while speaking a world language for the sake of social good.
 

The Goal is Sacred Space

Naniette Coleman's picture

When Siphiwe Tshabalala scored the first goal of the World Cup, that beautiful, upper right hand corner net buster, just minutes into the second half, I fell in love. I took to my suburban balcony, danced with wild abandon, and screamed “GOAL SOUTH AFRICA, GOAL BAFANA BAFANA” at the top of my lungs. I celebrated because during the 55th minute, of the first game, of the first World Cup on African soil, we all accomplished something great. No, I did not fall in love with Tshabala or South Africa or Bafana, Bafana per se in those moments. I actually fell in love with the idea of world collaboration all over again.   I fell in love with the idea that if we are all present in one room/stadium and devoted to the same initiative, magic can happen. It was ethereal, and I, I was committed and in love and on top of the world for about 24 hours before reality brought me and all that idealism back to earth. Actually, it was the words escaping the mouths of my fellow Americans during the US vs. England game.

Connectors: Won't You Be My Neighbor?

Naniette Coleman's picture

Trust me, your current business cards probably do not reflect how fearless, bold, and savvy you are. You, my friend, are an organizer-in-training and you probably do not even know it. It really is as simple as organizing a 5 versus 5 fútbol match. You have done that haven’t you? All you need is a small of group friends (reformists), a ball (common focus), agreed upon rules (consensus) and a goal (change). If you have friends, share common, action oriented plans with those friends and agree to do them together you have what many social scientists refer to as an “affinity group.”