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Global Engagement

TEDxSendai - Engaging Differently

Maya Brahmam's picture

TEDxSendai allowed us to engage differently with a broader public around a key development topic. We thought the TEDx approach was worth exploring for several reasons:

  • The TEDx platform – licensed by the TED Conference – has great presence and a great community of people who are interested in new ideas.
  • The World Bank’s own move to open data, knowledge and solutions aligned well with the “ideas worth spreading” philosophy of TED events.
  • TEDx’s multidisciplinary approach allowed us to engage with different voices and more creatively with a broader audience.