What relevance, if any, does the 2008 Obama campaign have in the political processes of developing countries? How, if at all, can modern media production techniques used by global leaders, like the BBC, be made useful to their counterparts in poor countries? There are obvious limits to transplanting knowledge and practices from one place to another, given all the differences. However, when it comes to insights regarding the potential influence of political communication on individual and social behavior, it is also possible to graft some of what’s been learned globally to homegrown ways of doing things. But those who know these environments best should do the grafting.