South by Southwest (SXSW) is a company that plans and executes conferences, trade shows, festivals and other events. Collectively, SXSW sponsored events are the highest revenue-producing event for the Austin economy, with an estimated economic impact of $167 million in 2011 (Wikipedia).
The biggest SXSW story that recently made the rounds was that SXSW, through the company BBH wired homeless people so that they can provide 4G hotspots to “make the invisible “visible”. The BBH company blog says:
This year in Austin … you’ll notice strategically positioned individuals wearing “Homeless Hotspot” t-shirts. These are homeless individuals in the Case Management program at Front Steps Shelter. They’re carrying MiFi devices. Introduce yourself, then log on to their 4G network via your phone or tablet for a quick high-quality connection. You pay what you want (ideally via the PayPal link on the site so we can track finances), and whatever you give goes directly to the person that just sold you access. We’re believers that providing a digital service will earn these individuals more money than a print commodity.