I’ve been thinking a bit about norms recently – how do the unwritten rules that guide so much of our behaviour and understanding of what is acceptable/right/normal etc evolve over time? Because they undoubtedly do – look at attitudes to slavery, women’s votes, racial equality or more recently child rights.
So in advance of International Women’s Day, I ploughed my way through a really important new World Bank study, On Norms and Agency: Conversations about Gender Equality with Women and Men in 20 Countries. Like the Bank’s path-breaking Voices of the Poor or the more recent Time to Listen, it’s an attempt to take the global temperature on a big topic through a process of rigorous and deep listening involving 4000 women and men around the developing world.
Such studies are lengthy, complex and expensive, but are incredibly revealing and useful, especially as they start to accumulate. We’re trying a mini version with the Life in a time of Food Price Volatility listening project – first year results out soon.
The report is 150 pages and pretty heavy going – subtle, nuanced and complex, and very hard to extract easy headlines. A close reading will yield much more than a skim, but for the time-poor blog reader, here are some of the findings that jumped out at me.