Less than a year before the 2016 Rio Summer Olympics and over one month after the final match of the 2015 FIFA Women’s World Cup in Vancouver, BC, I would like to share and focus my reflections on the Women’s World Cup, mostly emphasizing the social psychology and sociological milieu around the match as it was extensively covered by all media.
“How important it is for us to recognize and celebrate our heroes and she-roes!” ― Maya Angelou
In the past, I had the privilege of being present at multiple global sporting events around the world in many capacities, but I had never attended an event as a spectator until the final match between USA and Japan on Sunday, July 5 at BC Place Stadium. Women’s sport is very close to my heart as I had the privilege of managing my daughter’s junior and collegiate tennis career for almost ten years. Nevertheless, I was very excited to find myself in a new role as a part of the overwhelmingly American crowd of 53,341. On that day, a golden haze from wildfires blanketed the Province of British Columbia and Vancouver, BC, perhaps due to the 16-year US winning drought at the Women’s World Cup! However, during the 90 minutes of playing time and finishing strong with a winning score of 5-2, the US team extinguished the flames within the boundaries of the football pitch substituting golden smog with flashy golden confetti, a golden trophy, and gold medals around their necks at the award ceremony.
This summer has seen North America pleasantly packed with global sporting events. First we had the FIFA Women’s World Cup in Canada, then the Pan-American and Parapan-American Games in Toronto. In between, there were the Special Olympics World Summer Games in Los Angeles, and coming in late September, the City of Richmond will be hosting the UCI Cycling Road Championships. One would wonder what these events have in common… The answer is relatively simple. In all of these events, female athletes play either the main role or a shared role as competitors. I am very cautious with the usage of the term “equal participation” as we hear some critics voicing their opinions. During and after the Women’s World Cup some complaints were raised about the artificial turf. Others complained that the opposing teams were staying in the same hotel, and that offensive comments about player’s appearances had been made. There were also comments about paltry financial rewards for women athletes as compared to the Men’s World Cup. But on the day of the final in the packed-to-the-brim BC Place, no one was thinking about these shortcomings.