Let’s be clear about this: to successfully influence leaders, that is, to have your views, your suggestions, your criticisms of their actions and so on, be taken seriously by them, you are not allowed to cheat. Cheat and leaders will ignore you. Worse, they will treat you with contempt. Above all, you will deserve their contempt.
The subject is important because a fundamental part of producing change is the ability to influence leaders…the leaders of the organizations you need help from, and the leaders of government at different levels without whose support very little can get done. I know this suggestion flies in the face of the current romance of the streets, of the current idealization of grass roots mobilization using cool new tools that magically launch revolutions, and produce wondrously effective pro-poor social and political change.
Now, I am a great believer in active citizens but I also know that real change is delivered by effective coalitions, and people in leadership positions are at the very heart of effective coalitions. It is the classic Inside-Outside strategy: leaders in government and leaders in civil society collaborate (sometimes quietly because of the exigencies of power play) to produce change.