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Media (R)evolutions: The Online Video Boom

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's and will have little resemblance to yesterday's.

Video receives a lot of attention online. Over 1 billion unique users visit YouTube every month, and 1 in 5 Twitter users discover videos each day from tweeted links.

According to a report by Cisco, Internet traffic is expected to increase by 260% until 2018, and online video will be responsible for much of the growth.  The report forecasts that by 2018, global IP video traffic (does not include peer-to-peer filesharing) will account for 79% of all consumer Internet traffic and the sum all forms of video (TV, video on demand, Internet, peer-to-peer sharing) will account for 80-90% of global consumer traffic.