A little over a year ago, I wrote on this blog that communicative norms on the use of social media were shifting around, but would eventually settle down. This would happen, I argued rather naïvely, as patterns and preferences of user communities determined the contours and content of fast changing information and communication ecologies. I should also have said that vested interests –both good and bad--would attempt to exert influence on this process.
We’ve all probably come across stories of the ways in which news and media organizations, businesses, schools, and international donors have been struggling to remain relevant within shifting information environments around the world. So have governments, parliaments, and bureaucracies. Much has been written about these struggles for relevance, and a dominant theme in much of this writing has been the need to provide users with tools to manage unrelenting information gluts.