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John Prendergast

George Clooney: An Advocacy Masterclass?

Sina Odugbemi's picture

It is all too easy to be cynical about celebrities backing causes. You wonder: are they serious or is all this for show? Did the public relations people ask him or her to do it to sell more tickets or help recover from a scandal? And things have happened around celebrities championing all manner of causes that fuel the cynicism. A story in a recent issue of The New Yorker magazine covers the phenomenon very well: ‘Looking Good: The new boom in celebrity philanthropy’ by John Colapinto (March 26, 2012, page 56). In it you will find fascinating stories about what different celebrities have been up to and how things are turning out. This summing up attributed to Ken Berger of Charity Navigator, a watchdog group, says it all: