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Media (R)evolutions: Audiences trust established news brands more than new brands or journalists

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

News audiences typically trust institutions more than individuals. It is the news brand — its heritage, values, and journalistic standards — that people identify with, not the celebrity journalists or talking heads, according to the Reuters Digital News Report 2016 that surveyed over 50,000 online news consumers in 26 countries.

Who is this anonymous source? Did somebody pay the outlet to run this story? Can I trust the journalist to give me an unbiased report? These questions remain pertinent for contemporary news consumers, and the Digital News Report suggests that trust in the news is more strongly tied to trust in specific news brands than any other factor. In all 26 countries, trust in news organizations was the most important driver of overall trust, and was significantly more important than trust in journalists or freedom from undue governmental influence.  This perhaps signals that news audiences are weary of citizen journalism, blogs, and other forms of news that have not been vetted and, therefore, cannot be readily screened for bias.

However, an important point, often made by participants in the follow-up focus groups, was that trust in news brands takes a long time to build. Some news brands – typically those that have been around a long time – are often seen as main sources of news, and new outlets, even if they have a large reach, are considered secondary sources.


Quote of the week: Edward Snowden

Sina Odugbemi's picture

"We are living through a crisis in computer security the likes of which we’ve never seen, but until we solve the fundamental problem, which is that our policy incentivises offence to a greater degree than defence, hacks will continue unpredictably and they will have increasingly larger effects and impacts.”

- Edward Snowden, an American computer professional, former Central Intelligence Agency (CIA) employee, and former contractor for the United States government who copied and leaked classified information from the National Security Agency (NSA) in 2013 without authorization. His disclosures revealed numerous global surveillance programs, many run by the NSA and the Five Eyes Intelligence Alliance, with the cooperation of telecommunication companies and European governments.

Weekly wire: The global forum

Roxanne Bauer's picture

World of NewsThese are some of the views and reports relevant to our readers that caught our attention this week.

Digital News Report 2016
Reuters Institute for the Study of Journalism

This year we have evidence of the growth of distributed (offsite) news consumption, a sharpening move to mobile and we can reveal the full extent of ad-blocking worldwide. These three trends in combination are putting further severe pressure on the business models of both traditional publishers and new digital-born players – as well as changing the way in which news is packaged and distributed. Across our 26 countries, we see a common picture of job losses, cost-cutting, and missed targets as falling print revenues combine with the brutal economics of digital in a perfect storm. Almost everywhere we see the further adoption of online platforms and devices for news – largely as a supplement to broadcast but often at the expense of print.

Food Security and the Data Revolution: Mobile Monitoring on the Humanitarian Frontline
Advanced Training Program on Humanitarian Action, Harvard Humanitarian Initiative

Obtaining real-time and actionable information on the needs of affected populations has long been a priority for humanitarians; so keeping up with new technologies that could improve existing data collection systems is also a necessity. Innovations such as mobile phones and the Internet have already profoundly changed the nature of humanitarian work. They are proving to be faster and cheaper than legacy information systems, increasing the amount of information that decision makers have, and ultimately enabling them to save more lives. However, what is truly transformative is their potential to reach previously ‘invisible’ populations.

Media (R)evolutions: New Publications on Media Development around the World

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

Twice a year, CAMECO, a consultancy specializing in media and communications, publishes a list of selected publications on media and communications in Africa, Asia, Eastern Europe, Latin America and the Middle East. This rich resource includes 250 titles, covering recent media developments and project experiences in about 150 countries worldwide. Many of the titles can be downloaded directly.
The following topics are covered in the January – June 2016 edition:

> Audience Research & Media Use
> Children & Media, Youth & Media, Media Literacy
> Christian & Religious Communication
> Cinema & Media Entertainment
> Community Media & Citizen Journalism
> Conflicts, Media & Peacebuilding
> Democracy, Governance & Media, Political Communication
> Development Communication, Environmental Communication, Health Communication
> Disaster & Humanitarian Crisis Communication
> Economics & Management of Media
> Freedom of the Press, Media Policies, Media Legislation
> Gender & Media
> International Communication, Foreign News, Public Diplomacy
> Journalism & Journalism Training
> Media Assistance
> Media Landscapes, Media & Communication General, Media & Society

Skiing in Afghanistan

BBC Media Action's picture

Afghanistan’s Bamyan province is best known for its ancient statues of Buddha, destroyed 15 years ago by the Taliban government. Today, its relative security and freezing winters are aiding the growth of a fledgling skiing industry. Mukhtar Yadgar explains how a radio station is helping local people discuss its potential for growth.

Ilyas Tahiri, a Radio Bamyan presenter, skiing.

A five minute drive from the site where the ancient Buddhas of Bamyan once stood, a radio mast sprouts from the ground. It belongs to Radio Bamyan, a local radio station in one of Afghanistan’s most mountainous regions. It’s summer now and wisps of brown dust rise up with the heat, yet in the winter months, Radio Bamyan’s roof is covered with snow.

Bamyan’s frosty winter weather, steep slopes and relative security have popularised skiing in the province. However, there are no ski-lifts, no chalets and certainly no après-ski. In the absence of sporting infrastructure, it was recently announced that two skiers from Bamyan will be representing Afghanistan at the 2018 Pyeongchang‎ Winter Olympics in South Korea.

Bamyan is also the venue for the annual Afghan Ski Challenge – which counts ‘no weapons allowed’ amongst its rules. Yet despite these successes suggesting a potential new ski-tourism destination, most of the local population, a relatively poor community, has had little opportunity to discuss what the growth of the skiing industry would mean for them.

The anti-corruption agenda is in danger of forgetting its principal asset: An independent media

James Deane's picture

Sitting in a large, rain pattered, tent in the grounds of Marlborough House in London last week, I had to admit to a mixture of frustration and admiration.  Admirably hosted by the Commonwealth Secretariat, the conference was the civil society and business gathering prefacing the major Anti-Corruption Summit organised by UK Prime Minister, David Cameron. 
First, the admiration. Both the outcomes of the Summit and the immense energy by civil society and other leaders in informing and influencing it, are impressive.  Registries of beneficial ownership, fresh agreements on information sharing, new commitments requiring disclosure of property ownership, new signatories to the Open Government Partnership and open contracting Initiatives, the commitment from leaders of corruption affected countries and much else on display this week suggests real innovation, energy and optimism in advancing the anticorruption agenda.
The frustration stems from a concern that, while there is much that is new being agreed, one of the principal and most effective existing assets for checking corruption has barely featured in the discussion so far – and it is an asset which is increasingly imperilled.
It isn’t just people like myself who point to the critical role of an independent media.  As I’ve argued in a new working paper, when any serious review of the evidence of what actually works in reducing corruption is undertaken, it is the presence of an independent media that features consistently.  In contrast, only a few of the anti-corruption measures that have been supported by development agencies to date have been effective. 

Media (R)evolutions: A 'deep and disturbing decline' in media freedom worldwide

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

It is widely acknowledged that a basic precondition for inclusive, democratic societies to function is a well-established and protected freedom of the press. A free press is one where political reporting is strong and independent, the safety of journalists is guaranteed, state intrusion in media affairs is minimal, and media are not subject to burdensome legal or economic pressures. Under these conditions, free debate, challenges to authority, and new ideas are all possible.
Nevertheless, “there has been a deep and disturbing decline in respect for media freedom at both the global and regional levels,” in recent months according to the 2016 World Press Freedom Index. The World Press Freedom Index is an annual ranking and report on global media freedom around the world, produced by Reporters Without Borders (RSF). RSF attributes much of the global decline to antagonistic politics, new security laws, increased government surveillance, and physical attacks on journalists that all stifle the spirit of investigation and send chilling messages to journalists and media outlets. 
This map shows the countries where media are free to report the news and where the media is strictly controlled.
World press freedom visualised
Infographic: World press freedom visualised | Statista
You will find more statistics at Statista


Campaign Art: Press Freedom

Davinia Levy's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Tuesday, May 3 is World Press Freedom Day. This day, which marks the anniversary of the Declaration of Windhoek, was established by the UN General Assembly in 1993. Since then, 3 May is celebrated worldwide as World Press Freedom Day.

This international day gives us an opportunity to assess the state of press freedom throughout the world. Since 2002, the organization Reporters without Borders (or RSF for its acronym in French), keeps and updates the World Press Freedom Index, which ranks 180 countries according to the level of freedom available to journalists. In the 2016 index, northern-European countries take the top 3 spots for highest freedom. You can see each country’s detailed score and full report by clicking on the country’s name. In aggregate terms, according to RSF, there has been a “deep and disturbing” decline in media freedom globally and regionally.

To highlight the connection between increased global attacks to journalists, while at the same time represent the power of information and free press, the association of Canadian Journalist for Free Expression created in 2014 the following posters.


Weekly wire: The global forum

Roxanne Bauer's picture
World of NewsThese are some of the views and reports relevant to our readers that caught our attention this week.


Development Co-operation Report 2015: Making Partnerships Effective Coalitions for Action
With the adoption of the Sustainable Development Goals, the question of how to finance, implement and monitor these goals moves to the centre of the debate. Today, international development co-operation takes place in an increasingly complex environment, with an ever growing number of actors, policies and instruments involved. This complexity raises the stakes for achieving the goals, but also opens up new opportunities. Although governments will remain the key actors in the implementation of the new post-2015 goals, the role of non-state actors such as civil society, foundations and business is growing. Their association through effective partnerships will be key to the implementation of the post-2015 agenda. The Development Co-operation Report 2015 explores the potential of networks and partnerships to create incentives for responsible action, as well as innovative, fit-for-purpose ways of co-ordinating the activities of diverse stakeholders.

Women and power: overcoming barriers to leadership and influence
Around the world, women now have more power than ever before. Men still dominate decision-making -- but the number of women is on the rise in parliaments and cabinets, judiciary and police forces, formal employment and education. Increasing the number of women in political and public positions is important, but does not mean that they real power. Women in public life are often subject to sexism and prejudice. Women are less represented in the sectors and positions with the most power. This two-year research project on women's voice and leadership in decision-making, funded by DFID, set out to understand the factors that help and hinder women's access to and substantive influence in decision-making processes in politics and society in developing countries. The project also considered whether, as is often assumed, women's leadership advances gender equality and the wellbeing of women more broadly.

Quote of the week: Michael Buerk

Sina Odugbemi's picture

Michael Buerk, British Museum, London, 2012“As a superannuated war reporter myself I’m a little sniffy about celebs pratting around among the world’s victims. I hate it when feather-bedded thesps pay flying visits to the desperate to parade their bleeding hearts and trumpet their infantile ideas on what ‘must be done’.”

- Michael Buerk, on “infantile” celebrities who lecture the public on world issues. He wrote this statement in a Radio Times interview he conducted with former soap star turned war reporter Ross Kemp. Buerk is an English journalist and newsreader, whose reporting of the Ethiopian famine on 23 October 1984 inspired the Band Aid charity record and, subsequently, the Live Aid concert.  He later anchored the BBC Nine O'Clock News and BBC News at Ten throughout the 1990s and has hosted BBC Radio 4's The Moral Maze since 1990.