Nicole Bailey is one of the ten 2015 Milton Wolf Emerging Scholar Fellows, an accomplished group of doctoral and advanced MA candidates selected to attend the 2015 Milton Wolf Seminar. Their posts highlight the critical themes and on-going debates raised during the 2015 Seminar discussions. Here, Bailey discusses the pros and cons of measuring elite and grassroots public diplomacy efforts.
The annual Burson-Marsteller Twiplomacy Study highlights the importance of Twitter to modern public diplomacy. It recognizes that influence is much more than the sheer number of a leader’s followers and tweets and admits that quantifying influence in the form of “reach” is a massive challenge. Quantifying reach, and thereby evaluating communication “success,” is one of the greatest foreign policy challenges of the digital age—one that is not exclusive to Twitter (or to social media), but rather applies to all communication platforms.
Crocker Snow, Jr. defined public diplomacy as something that “traditionally represents actions of governments to influence overseas publics within the foreign policy process [but] has expanded today—by accident and design—beyond the realm of governments to include the media, multinational corporations, NGO’s, and faith-based organizations as active participants in the field (Snow, Jr., Crocker, 2005).” For the purpose of this piece, I will focus on public diplomacy as practiced by governments to influence multiple audiences overseas. As a result of new communication and media technologies, conflicting accounts are easier than ever to produce and consume. Therefore, one of the continuing themes of the 2015 Milton Wolf Seminar was the challenge of successful strategic messaging in a time of global information competition.
More and more of us these days consume news in a multiplatform manner, and every week, every day even, we learn about a fresh outrage that has occurred somewhere in the world.
The news media stay on each outrage for a while. A plane crashes. Why? How? The pilot flew the plane into the mountain? Goodness! Why? How did the airline miss his descent into madness? And on and on they go. For a while, it is a frenzy of analysis, fresh angles, scandal-hunting, scapegoats-sniffing and so on.
Eventually, the media move on to the next outrage. What is interesting is that we tend to move on before the media do. There is a lag before the media realize that we are bored with the story, that we are mentally blocking it, and that the readership or audience numbers are no longer sky-high.
That moving on from the intense coverage of the latest outrage that we do is what I find fascinating. For we don’t just move on, without conscious effort we try to forget about the outrage because we have to get on with our lives. We are naturally good at forgetting. The question is: why do we practice forgetting so skillfully?
The Government of Iraq recently withdrew lawsuits against news media and journalists nationwide and adopted an access to information law in the Kurdish region. Jing Guo explores the range of opinions journalists have regarding freedom of information in a country experiencing political transition.
In December of last year, Iraqi Prime Minister Haider Al-Abadi announced the withdrawal of all government lawsuits against news media and journalists under the previous administration, signaling a departure from the media policies of his predecessor Nouri al-Maliki. This announcement, in addition to the adoption of an access to information law in the Iraqi Kurdistan region a year ago, marked a positive step toward freedom of expression and information in the post-authoritarian country.
In Iraq, a functioning national freedom of information law is long overdue for supporting an independent media sector and the public’s right to know, both of which are among the fundamental pillars of democracy. With open access to government meetings and records, journalists can serve as conduits of information between the governing and the governed. At the same time, citizens and journalists can help strengthen democratic governance by holding those in power accountable.
Today, more than a decade after the end of full state control, Iraqi journalists are still largely “in transition.” As proponents and users of the legislation, their views of freedom of information are important in the passing and implementation of the law. What do journalists think about accessing government information in their country? What factors shape their views?
As you observe the transformations in the global communication environment what do you see? Do you see chaos confounded? Do you hear ear-splitting cacophony and the alarums of discord? Or do you see an ordered system with definable laws of motion? Do you see both order and disorder at the same time? Well, one of the acutest minds devoted to the study of global communication has contributed an elegant, deeply observed reading of the global public sphere … such as it is… today.
He is Professor Monroe E. Price, Director of the University of Pennsylvania’s Center for Global Communication Studies at the Annenberg School for Communication. The new book is titled: Free Expression, Globalism and the New Strategic Communication (New York, Cambridge University Press, 2015).
Price paints a picture in two parts: a striking set of practices in global communication(s) and an evolving set of institutions.
These are some of the views and reports relevant to our readers that caught our attention this week
Remittances to developing nations to hit $500 billion in 2015 - U.N. official
An estimated 230 million migrants will send $500 billion in remittances to developing countries in 2015, a flow of capital expected to do more to reduce poverty than all development aid combined, a senior official of the U.N. agricultural bank said. Ten percent of the world's people are directly affected by this money, Pedro De Vasconcelos, programme coordinator for remittances with the International Fund for Agricultural Development, told a conference on Tuesday. "Migrants are investing back into poor regions," Vasconcelos said, adding that about $200 billion is expected to go directly to rural areas.
The Aid Industry- What Journalists Really Think
International Broadcasting Trust
There has been growing media criticism of the aid industry in recent years. Some of this has been ideologically driven and some opportunistic but it also appears that journalists are more insistent on holding aid agencies to account than they have been in the past. This is a good thing but often the aid sector has appeared unduly defensive in the face of criticism. This report seeks to understand what a broad range of journalists – both specialists and generalists – think about aid and the agencies that deliver it. The criticisms are wide ranging but several themes emerge. There’s a consensus that the aid sector as a whole needs to be more open and transparent. Since media reporting of the aid industry undoubtedly has a big influence on public opinion, it’s important that we take the views of journalists seriously. A better understanding of what journalists really think will also enable those working in the aid sector to deal more effectively with media criticism.
Well, according to John Lloyd and Laura Toogood, the pecking order is changing. In a new book published by the Reuters Institute for the Study of Journalism, University of Oxford, United Kingdom, the authors make the following case:
Public relations is booming at present, and its mechanisms and practices are being adopted by corporations and companies across the globe. Journalism in the developed world is undergoing a series of radical changes, and is available in a greater choice of forms than ever before. The first, however, is highly profitable: while newspaper, magazine, and some forms of broadcast journalism struggle to discover a stable model for making profits. This will not change soon.
Newspapers and magazines under pressure are thus pulling their editorial closer to public relations and advertising to secure funding, both in the carriage of native advertising and in using public relations narratives. The internet, which increasingly carries all media, blurs the distinctions which had taken physical form in the pre-digital era. (p. 129)
These are some of the views and reports relevant to our readers that caught our attention this week.
World Press Freedom Index 2015: decline on all fronts
Reporters Without Borders
The Reporters Without Borders World Press Freedom Index ranks the performance of 180 countries according to a range of criteria that include media pluralism and independence, respect for the safety and freedom of journalists, and the legislative, institutional and infrastructural environment in which the media operate. The 2015 World Press Freedom Index highlights the worldwide deterioration in freedom of information in 2014. Beset by wars, the growing threat from non-state operatives, violence during demonstrations and the economic crisis, media freedom is in retreat on all five continents.
Discontent with Politics Common in Many Emerging and Developing Nations
Pew Global Research Center
People in emerging and developing countries around the world are on balance unhappy with the way their political systems are working. A recent Pew Research Center survey finds that, across 31 emerging and developing nations, a median of 52% are dissatisfied with their political system, while 44% are satisfied. Discontent is particularly widespread in the Middle East and Latin America, where about six-in-ten say their system is not working well. The opposite is true, however, in Asia – a median of 60% are either very or somewhat satisfied with their political system.
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.
Twice a year, CAMECO, a consultancy specializing in media and communications, publishes a list of selected publications on media and communications in Africa, Asia, Eastern Europe, Latin America and the Middle East. This rich resource includes 220 titles, covering recent media developments and project experiences in about 150 countries worldwide. Many of the titles can be downloaded directly.
These are some of the views and reports relevant to our readers that caught our attention this week.
Many in Emerging and Developing Nations Disconnected from Politics
In recent years, high-profile protest movements have erupted in several emerging and developing countries, roiling, and sometimes overturning, the political status quo in Tunisia, Egypt, Turkey, Ukraine, Brazil, Thailand and other nations. Millions have demonstrated, and activists have pioneered new forms of online engagement. However, a recent Pew Research Center survey finds that many people in these nations remain relatively disconnected from politics. Although most vote in elections, few take part in other forms of political participation.
Columbia Journalism Review
Two beliefs safely inhabit the canon of contemporary thinking about journalism. The first is that the internet is the most powerful force disrupting the news media. The second is that the internet and the communication and information tools it spawned, like YouTube, Twitter, and Facebook, are shifting power from governments to civil society and to individual bloggers, netizens, or “citizen journalists.” It is hard to disagree with these two beliefs. Yet they obscure evidence that governments are having as much success as the internet in disrupting independent media and determining the information that reaches society. Moreover, in many poor countries or in those with autocratic regimes, government actions are more important than the internet in defining how information is produced and consumed, and by whom.
Our Top Ten blog posts by readership in 2014.
This post was originally posted on August 06, 2014
In the wake of the current Ebola crisis, the 2011 movie Contagion (See the trailer here) directed by Steven Soderbergh has repeatedly been cited as one of the best examples of a movie taking on the subject of pandemic disease and managing to educate while providing gripping entertainment. This is no coincidence.Contagion was produced with both A-list stars (Gwyneth Paltrow, Matt Damon, Laurence Fishburne, Kate Winslet, and others) and support from leading public health experts such as Dr. Ian Lipkin who is the inspiration for one of the scientists portrayed in the film, and award-winning writer Laurie Garrett, author of several books including The Coming Plague. Participant Media, founded by Jeff Skoll to inspire social change through entertainment, was a producer, with the Skoll Global Threats Fund, World Health Organization (WHO), and U.S. Centers for Disease Control and Prevention (CDC) providing input as well.
The tagline from the film is “No One is Immune…to Fear.” While one of the early scenes is of a woman dying of a flu-like illness (played by Paltrow) the movie elicits fear not from gruesome symptoms but instead from plot lines and messages that focus on how human responses to these types of public health crises make matters worse. It also showcases the valuable work done by epidemiologists and other public health workers who are the heroes of this film. Contagion communicates these and other lessons effectively using the power of story, a subject recently discussed on this blog.