My colleague Shanthi Kalathil is working on a "Toolkit for Independent Media Development," which we have mentioned several times on this blog. One of the points she makes right at the beginning is that donors need to distinguish between media development and communication for development. Communication for development means the use of communication tools - usually in the form of awareness raising campaigns - to achieve development goals. Media development, on the other hand, is about supporting an independent media sector in and of itself, it's a structural approach.
An announcement from our colleagues at the Friedrich-Ebert-Stiftung:
Friedrich-Ebert-Stiftung (FES) launched a new publication series on media issues in Africa
fesmedia Africa, the media project of the Friedrich-Ebert-Stiftung (FES) on the African continent, presented its new publication series earlier this year.
The research papers address students, media practitioners and the interested public. Written by experts in the respective field, they cover a wide range of structural and political issues, like self-regulation of the media, the use of Information and Communication Technology (ICT) for public broadcasting, the role of media in the political process as well as cultural differences in the journalistic practice.
An informal expert meeting on media and development hosted by the African Union Commission (AUC) and the European Commission (EC) in Addis Ababa, March 23-25 agreed a range of practical proposals in support of African media. Participants representing journalists, media owners, media development practitioners, journalism schools and self-regulatory structures in Africa highlighted the important role the AUC can play in promoting media freedom and independent journalism in Africa.
The consultation attended by some 35 participants was the first time the African Union discussed media development with practitioners and marks an important step towards creating a strategic approach of the African Union Commission to media development.
A response to the blog post Beyond Training: Development Assistance in the Media Sector from Wijayananda Jayaweera, Director, Division for Communication Development, UNESCO:
I wish to comment on few matters concerning your blog on the recent IPDC decisions to support 84 media development projects. Firstly, I entirely agree with you on the need of sustained attention from the development community to support media development in a strategic manner. In fact, the IPDC endorsed Media Development Indicators provide a framework for the development community to devise such coordinated strategies at country level. But far more important is that such strategies are developed in a multistakeholder partnership where local ownership of the processes is assured and participation of media community and civil society is guaranteed. In 2009 multistakeholder partnerships in Croatia, Ecuador, Maldives, and Mozambique have used media development indicators for media sector assessments and have developed evidence based recommendation to improve the media sector development. UNESCO supported these assessments outside the IPDC frame work and will continue to do so, so that the development community can take the resulting recomendations on board when they prepare their country strategies.
UNESCO plays a critical role in promoting media development globally. The organization’s Communication and Information Sector regularly sends out statements condemning attacks against journalists and updates on the state of media freedom in various countries. Yesterday, I received an e-mail announcing that UNESCO’s International Programme for the Development of Communication (IPDC) had chosen to support 84 media development projects around the world.
But the numbers worry me a little. The total package amounts to 2.1 million USD spread out over 84 projects. That’s around 25,000 USD per project. Allocations range from 7,000 (strengthening journalism training capacity in Cameroon) to 80,000 USD (much needed assistance to a Haitian journalists’ association). This list of projects tackles a limited set of issues compared to those addressed by the broad media indicators framework IPDC itself released in 2008.
As the Bank and others prepare their response plans for Haiti, it is worthwhile taking a moment to stress the importance of media and communication in the aftermath of the disaster, as well as in the more long-term post-crisis reconstruction period.
In both post-conflict and natural disaster situations, donors focus on filling people’s basic needs: shelter, sustenance, medical care. But there is another basic need that people have in emergencies: information. People need to find out if their loved ones are safe, and if so, how they can communicate with them. They need to find out where they can access basic services. They need to find out if it is safe to go back to their homes, and if not, where they can stay. And in the longer term, they need to reconnect with others in society, to come together to rebuild a nation.
Watching media law sausage being made is not only ugly. It also raises questions about the conventional apoliticism and technical distance of international aid (an issue that Sina brought up in his last blog entry, and the subject of Sue Unsworth’s smart article that he sent).
Consider what happened in the last months in Argentina. On October 9, Congress passed a new media law, which was immediately approved by President Cristina Fernández de Kirchner. The law is almost identical to the bill sent by the President’s office. The bill replaced the 1980 law that was passed during the last military dictatorship, which had been amended several times since the return to democracy in 1983.
The Center for International Media Assistance (CIMA) is one of our valued partners in the work on communication for governance and accountability. Very relevant to our own work on media development, CIMA just published a report on "Monitoring and Evaluation of Media Assistance Projects." Author Andy Mosher, formerly of the Washington Post, interviewed Monitoring and Evaluation (M&E) practioners in major US donor and implementation agencies to find out what is being done - and what is being done successfully - to assess the impact of media development projects. Representative of his question is a quote from one of his interviewees: "Where are we driving this truck?" According to what I read in the report and what I heard at its launch this week in Washington, I'm not sure we even know how to start the truck.
A reader's comment to the blog post The Culture of Media Development on Both Sides of the Atlantic:
It has been very interesting to read the various Blogs regarding the development of media in conflict and post-conflict situations. Here at the Centre for Communication and Social Change at The University of Queensland, Australia we have been actively involved in a range of initiatives which seek to support the use of media and communication processes in development.
Our work on a media development toolkit for governance advisors in donor agencies has reached another stage - last week we took our consultations to London to talk to a wide range of media development experts from Europe. This completes the major part of expert discussions that we conducted to develop a toolkit on how to increase the effectiveness of media development projects.