The assumptions of uses and gratifications underscore the role of audience initiative and activity. Behavior is largely goal directed and purposive. People typically choose to participate and select media or messages from an array of communication alternatives in response to their expectations and desires. These expectations and desires emanate from, and are constrained by, personal traits, social context, and interaction. [i]
If this is true, and I believe it is, then the media you regularly consume says a lot about you, particularly your expectations and desires.