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Media Perceptions

Smoke Without Fire: A Look at Influence, Trust and Media-Built Perceptions

Caroline Jaine's picture

In September last year, I ran a rather crude survey inviting readers of my blog on Pakistani news channel, Dawn to take part.  The survey was a rather tongue-in-cheek response to the tenth anniversary of George Bush’s Axis of Evil Speech, but it has thrown up some points of interest to communications professionals. 

Most readers picked up on the fact that in today’s connected world, labelling an entire nation as “evil” was not a useful rhetoric.  However, I was overwhelmed with hundreds of responses.  More people completed the questionnaire than I had money to access on the free online survey and many of the comments certainly didn’t shy away from national stereotypes or allegations of evil.