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Mine Ban Treaty

Important Lessons from the Landmine Campaign

Johanna Martinsson's picture

In reviewing effective strategies in global policy advocacy campaigns, the International Campaign to Ban Landmines (ICBL) is a prime example of an effective campaign.  The campaign’s efforts in creating and advocating for the norm of a complete ban on landmines led to the signing of the Mine Ban Treaty in 1997, and the Nobel Peace Prize a few months later.  Don Hubert provides a thorough analysis of key factors that led up to the establishment of the Treaty, which reflects S. Neal MacFarlane’s argument that “the humanitarian imperative is best served not by avoiding the political process but by consciously engaging it” (p. 5).  The following are some of the factors Hubert, ICBL and MacFarlane identify as key to the campaign’s success: