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Media (R)evolutions: Social media in China linked to mobile devices

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

The social media market in China can be bewildering because it changes quickly.  Just a few years ago, Renren was king of social networking in the country… until the emergence of Weibo, and more recently, WeChat.  At the same time, the demographics of social media users in China have been shifting as smartphones become increasingly popular and affordable.  Social media is now used by more age groups and across a greater geographical spread than before.

After conducting a survey covering 100,000 people in 60 different Chinese cities, Kantar, a network of 13 companies engaged in market research, created a massive infographic, including this slide on mobile social media. According to the results, social media's reach among urban residents has increased to 34% from last year's 28.6%, and 85% of respondents use mobile devices to engage in social media, compared to 71.5% last year.  

Among the social media that are accessed on mobile devices, WeChat is the most popular, with 74.8% of respondents claiming they visit the app on their mobiles, followed by Weibo with 18.4% and Bulletin board systems (BBS) with 8.9%.  BBS sites allow people to post basic messages online and, in contrast to many countries, they continue to be popular in China today.

Media penetration is another area of rapid change in China. The Internet, not surprisingly, now has 100% penetration among social media users and a 69.4% penetration rate among urban residents. Similarly, mobile online (which simply indicates accessing the internet from a mobile device) has 91%.4 penetration rate among social media users.  Out of home (OOH) encompasses a variety of platforms, from digital billboards and signs atop taxis to digital signs at airports, gyms, and waiting rooms, and has a penetration rate that is also high at 88.7%.

China Social Media infographic

Media (R)evolutions: Messaging apps are the future of social media

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

Social mobile messaging apps are one of the most popular and fastest growing applications for mobile devices. Around 90 percent of Brazilians who own smartphones or feature phones use messaging apps, 160 billion instant messages were sent in 2013 in the U.K., and an estimated 50 billion instant messages were sent each day in 2014.  

Forrester has even predicted messaging apps to be the “new social media”.  Many messaging apps are bypassing social media giants such as Facebook and Twitter as top-performing social platforms, and this is especially true in Asia where WeChat is popular in China, Line in Japan and Kakao Talk in South Korea. These messaging apps are more socially-centric and offer services beyond traditional communication including media sharing, timelines, public accounts, news and information services, gaming, payment, location services, and other functions. Outside of Asia, WhatsApp remains the most widely known in the U.S., Mexico, Brazil, Germany, India, and Indonesia; and Viber is a strong competitor worldwide. Collectively, these apps possess a massive global audience-base, although no single platform has achieved true global scale.

Global reach of social mobile messaging apps
 

Media (R)evolutions: mobile vs. desktop web traffic

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

Mobile phones have received a lot of attention over the past few years, with predictions that they will overtake the desktop computer by 2017.  But is this mostly hype?  As societies around the world become increasingly involved in the mobile web, desktop computing still accounts for a large portion of internet activity. 

Desktop computing, with large screens and stationary set ups, are fundamental to many businesses.  They allow users to operate multiple screens and work over long periods.  Desktop usage grows from early morning and stays high until mid-afternoon, presumably demonstrating that many people work on computers as part of their jobs. Mobile phones, on the other hand, allow mobility and are perfect for shorter periods of activity.

Time Spent on the Internet by Country
 

#4 from 2014: How User-Generated Crisis Maps Save Lives in Disasters

Jing Guo's picture
Our Top Ten blog posts by readership in 2014.
This post was originally posted on February 26, 2014

 

YouTube, Wikipedia, Facebook, LinkedIn, Instagram, Twitter, blogs… This list could easily go on and on for paragraphs. Today, we are so immersed in social media that we can hardly go a day without reading or watching user-generated online content. Videos like “Charlie Bit My Finger” make us laugh. Free lessons on Khan Academy, which were originally started by a hedge fund analyst at home, help us learn.

But user-generated online content is not all about entertainment and free classes. Crisis maps on crowd-sourcing platforms like OpenStreetMap and Ushahidi have demonstrated a less expected yet significant capacity of user-led content creation online:  it saves lives in disasters.

Accessing the Inaccessible

Adam Smith International's picture

Despite insecurity, development must continue. But how can donors be confident their money is well spent if locations are inaccessible?
 
Last month, insurgents killed more than 60 people in north-east Kenya. This is only the latest in a wave of violent incidents heightening insecurity along the remote Somali-Kenyan border.
 
The north-east is one of the poorest regions in Kenya. Weak infrastructure and limited public services are exacerbated by banditry and insurgency. The national primary school enrolment rate is over 90%, but in the north-east it is below 40%.
 
It is clear that despite insecurity, development and investment must continue. But how can donors be confident their money is well spent if locations are inaccessible to most implementing partners? If donors can’t see results, they are unlikely to reinvest.

Media (R)evolutions: The impact of the Connected Life over the next five years

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

Mobile technology is redefining our lives and making it increasingly connected. From health and education to transportation and the environment, the proliferation of mobile communication and a 'connected life' is now well established. The examples provided in this infographic only scratch the surface of the impact that mobile devices will have on society over the next five years for both developed and developing markets.
















 

Need to Know: Why Open Data is for Everyone

Roxanne Bauer's picture

The International Finance Corporation hosted a ‘Hard Talk’ on Tuesday, February 25, 2014 entitled ‘Presumption of Openness: Can Open Data Contribute to Economic Growth and Prosperity?’ Rufus Pollock, Director and Co-founder of Open Knowledge Foundation, and Gavin Starks, CEO of Open Data Institute, provided insight as guest speakers about what constitutes open data, how it contributes to economic growth, and the ways in which it can contribute to The World Bank Group’s twin goals of poverty eradication and shared prosperity.

Open Data

Essentially, open data is both a concept and a category of data.  It is the idea that some data should be freely available to everyone to use and repurpose without restrictions from copyright, patents, or other controls.  It is defined by three characteristics: (1) ease of access to data, (2) ability to reuse and share data, and (3) universal participation- anyone can use the data.  As a category of data, open data refers to data— big and small— that are comprised of anonymous and non-personal information and to content, such as images, text and music.

In terms of poverty reduction, both Pollock and Starks believe that the potential benefits of open data are numerous and powerful. As urbanization, globalization, and fragmentation all continue to shape societies, they argue that data can help governments, the private sector, and communities to be more efficient, resourceful, and effective.

How User-Generated Crisis Maps Save Lives in Disasters

Jing Guo's picture

YouTube, Wikipedia, Facebook, LinkedIn, Instagram, Twitter, blogs… This list could easily go on and on for paragraphs. Today, we are so immersed in social media that we can hardly go a day without reading or watching user-generated online content. Videos like “Charlie Bit My Finger” make us laugh. Free lessons on Khan Academy, which were originally started by a hedge fund analyst at home, help us learn.

But user-generated online content is not all about entertainment and free classes. Crisis maps on crowd-sourcing platforms like OpenStreetMap and Ushahidi have demonstrated a less expected yet significant capacity of user-led content creation online:  it saves lives in disasters.

Media (R)evolutions: The Global Mobile Games Landscape

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

There are about 1.6 billion people with access to the internet, and among those more than 44% play online games-- that's over 700 million people worldwide!  The global mobile games market is expected grow 27.3% annually to double its current size in 2016 and reach $23.9 billion in revenue.  This growth is driven by both an increasing number of players as well as higher average spending per paying mobile gamer.  The Asia-Pacific region is the largest market for mobile games, representing around 48% of global revenue.

Weekly Wire:the Global Forum

Roxanne Bauer's picture
These are some of the views and reports relevant to our readers that caught our attention this week.
 

World Press Freedom Index 2014
Reporters Without Borders
The 2014 World Press Freedom Index spotlights the negative impact of conflicts on freedom of information and its protagonists. The ranking of some countries has also been affected by a tendency to interpret national security needs in an overly broad and abusive manner to the detriment of the right to inform and be informed. This trend constitutes a growing threat worldwide and is even endangering freedom of information in countries regarded as democracies. Finland tops the index for the fourth year running, closely followed by Netherlands and Norway, like last year. At the other end of the index, the last three positions are again held by Turkmenistan, North Korea and Eritrea, three countries where freedom of information is non-existent. READ MORE

Throwing the transparency baby out with the development bathwater
Global Integrity
In recent weeks, a number of leading voices within the international development movement – including the billionaire philanthropist Bill Gates as well as development economist Chris Blattman and tech-for-development expert Charles Kenny - have come out arguing that corruption and governance efforts in developing countries should be de-prioritized relative to other challenges in health, education, or infrastructure. Their basic argument is that while yes, corruption is ugly, it’s simply another tax in an economic sense and while annoying and inefficient, can be tolerated while we work to improve service delivery to the poor. The reality is more complicated and the policy implications precisely the opposite: corruption’s “long tail” in fact undermines the very same development objectives that Gates, Blattman, and Kenny are advocating for. READ MORE