New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.Roughly how many hours do you spend online each day? How many hours do you spend on social media? If you’re like most people, you’re are spending more and more time online, and you’re spending much of that time on social media networks.
Each year, We Are Social collates key data from multiple sources to make sense of the digital and social trends affecting media and technology. Digital in 2016 is the latest report, and the following graphs illustrate data the organization obtained from the Global Web Index. GWI conducts annual interviews with 200,000 internet users across 33 markets in quarterly waves, each of which has a global sample size of 45,000 – 50,000 internet users.
Amongst the 30 economies surveyed, Filipinos and Brazilians spend the most time using the internet, clocking an impressive 5.2 hours per day on average. Together with Thais, Brazilians also top the list for the amount of time spent using mobile internet, logging an average of 3.9 hours per day on their devices. Contrary to what you might expect, the Japanese and South Koreans spend the least amount of time on the internet each day, logging only 2.9 and 3.1 hours respectively. This matches previous years in which these countries have been at the bottom of the spectrum.