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Mobile Phone Penetration

Media (R)evolutions: Convergence around mobile phones in sub-Saharan Africa

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

Globally, all regions of the world are gaining access to the internet and mobile phones, with mobile phones driving a great deal of the gains. In sub-Saharan Africa, more than 60% of individuals now have access to a mobile phone. Convergence around mobile phones is occurring in two simultaneous and reinforcing ways: mobile phones are superseding or preceding other communication methods as the technology of choice for individuals looking for greater interconnectedness, and they are also incorporating (rather than replacing) other mediums in the provision of content.

Mobile phones are cheap, easy to use, provide many benefits, and do not require much literacy or numeracy for basic use. They can be shared, prepaid, billed in prices per second, depending on the needs and abilities of the owner(s).  In Cameroon, Ethiopia, Rwanda, Tanzania, and Uganda, more than four in five mobile phone owners have simple phones, not capable of browsing the internet.  

Mobile phones are also capable of providing a diversity of interactive activities. Mobile apps, text messaging, calling, and internet browsing are all possible from these small devices. In African countries, social networking, sending and receiving e-mails, instant messaging, and checking facts and definitions are the most common uses of the internet. The consumption of games, online newspapers, books, radio, and video also signals that rather than replacing these traditional mediums, the internet incorporates their digital versions.

Uses of internet, mobile phones in sub-Saharan Africa

Media (R)evolutions: Global Mobile Phone Penetration

Kalliope Kokolis's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

This week's Media (R)evolutions: Global Mobile Phone Penetration