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Media (R)evolutions: Audiences trust established news brands more than new brands or journalists

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

News audiences typically trust institutions more than individuals. It is the news brand — its heritage, values, and journalistic standards — that people identify with, not the celebrity journalists or talking heads, according to the Reuters Digital News Report 2016 that surveyed over 50,000 online news consumers in 26 countries.

Who is this anonymous source? Did somebody pay the outlet to run this story? Can I trust the journalist to give me an unbiased report? These questions remain pertinent for contemporary news consumers, and the Digital News Report suggests that trust in the news is more strongly tied to trust in specific news brands than any other factor. In all 26 countries, trust in news organizations was the most important driver of overall trust, and was significantly more important than trust in journalists or freedom from undue governmental influence.  This perhaps signals that news audiences are weary of citizen journalism, blogs, and other forms of news that have not been vetted and, therefore, cannot be readily screened for bias.

However, an important point, often made by participants in the follow-up focus groups, was that trust in news brands takes a long time to build. Some news brands – typically those that have been around a long time – are often seen as main sources of news, and new outlets, even if they have a large reach, are considered secondary sources.


 

Media (R)evolutions: Digital news gains ground on traditional print press

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

Many newspapers and media watchers around the world bemoan the “death of print”, stirring a sense of loss because print newspapers represent something historical, nostalgic, or dramatic to their readers.  Many who lament the demise of print newspapers do so because they believe it signals two broad trends: younger generations don’t see the point of buying a hard copy of newsprint and people are reading less and are, therefore, less informed.  On the first point, it is true that in developed countries there has been a steady decline in the circulation of newspaper print editions, but it should be noted that print media is still growing in developing media countries, like India and China.  

On the second point, it’s clear that people are not actually reading less news. Data from Global Web Index makes it clear that internet users are spending more time each day perusing digital news. On average, adults with internet access are now spending 50 minutes a day reading online press – more than 10 minutes longer than they spend reading print versions. Mobiles phones have had a clear impact, allowing users to keep up with the news throughout the day, and 6 in 10 adults are now visiting news websites on their mobiles each month, with 41% using a dedicated news app. 

This data suggests that the market for paid news is not failing and there are possible business models for online news. The need for information will not vanish and their remains a market for high-quality credible news. Press sites will have to work harder, though, to convince consumers to visit their sites directly rather than social networks as Twitter and Facebook, which have been positioning themselves as prime sources for news.

Media (R)evolutions: TV is still the king of news worldwide

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

For years, researchers and social critics have speculated that social media and niche interest sites were capturing more and more attention of people, thereby supplanting traditional sources of news like radio, television, and print. Much of the concern has come from data that mobile phones are proliferating around the world and that adults aged 21-34 — so-called Millennials — do not visit news sites, read print newspapers, or watch television news. Instead, this generation (and Generation Z, which follows it) spends more time on social networks, often on mobile devices. This trend can be seen worldwide, as newspapers have become a dying breed in many countries.

Nevertheless, if the current media preferences of young adults are an indication of the future, the data may offer bad news for print media, but good news for TV.  According to a Nielsen global survey of more than 30,000 online consumers across 60 countries, television is still the most popular source of news for people around the world. When asked where they get the news, 53% of the respondents named television as one of their preferred sources. Click on the image below to see how each generation differs in their media use.
 
preferred sources of news globally

 

Does “Rational Ignorance” make working on transparency and accountability a waste of time?

Duncan Green's picture

Guest post from Paul O’Brien, Vice President for Policy and Campaigns, Oxfam America (gosh, they do have august sounding job titles, don’t they?)

As the poorest half of the planet sees that just 62 people have more wealth than all of them, collective frustration at extreme inequality is increasing.  To rebalance power and wealth, many in our community are turning to transparency, accountability, participation and inclusion.  Interrogate that “development consensus,” however, and opinions are fractured over the benefits and costs of transferring power from the haves to the have-nots.

Social Media Information OverloadIn truth, our theories of change often diverge.  Most development organizations may agree on the need to advocate for more Investment, Innovation, Information, strong Institutions and Incentives, but some organizations are genuinely committed to only one of those “I’s”, and that can be problematic:  Oxfam often finds itself choosing and moving between the relentless positivity of politically benign theories of change (e.g. we just need more “investment” or “innovation”), the moderation of those who focus exclusively on transparent “information” with no clear pathway to ensure its political relevance, and the relentless negativity of activists that think the only way to transform “institutions” or realign the “incentives” of elites is to beat them up in public.

Oxfam’s challenge is to be both explicit in our theory of change and show sophistication and dexterity in working across that spectrum.  If Oxfam’s theory of change is based on a citizen-centered approach to tackling global systemic challenges like extreme inequality, then our opportunity may be engaging the “rational ignorance” of citizens and consumers.
 

Media (R)evolutions: Where people get their news depends on their age

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

We have known for years that people are getting their news from an increasing array of sources -- from traditional print and radio to internet and social media. How people consume news, moreover, varies a great deal from country to country.  In many developed countries television and online news are the most frequently accessed sources, while print newspapers have declined significantly. In contrast, newspapers are thriving in some middle- and low-income countries where both print and online circulations are popular. Social media is also growing as a source for news, but is doing so unevenly

However, the state of news consumption looks even more interesting- and trend lines emerge- when generational differences are considered. With age segmentation, we can see that online news is the most popular source for young people aged 18-24 who have grown up with the Internet, while TV is most popular with adults older than 55.  This is important to note because current estimates from the United Nations Population Fund indicate that there are approximately 1.8 billion young people between the ages of 10 and 24 in the world, and many of them live in developing countries where mobile devices that provide access to online news are increasingly common.

Main Source of News by Age

Listening, watching…and forgetting

Sina Odugbemi's picture

People watch TV through shop windowMore and more of us these days consume news in a multiplatform manner, and every week, every day even, we learn about a fresh outrage that has occurred somewhere in the world.

Instantly.

The news media stay on each outrage for a while. A plane crashes. Why? How? The pilot flew the plane into the mountain? Goodness! Why? How did the airline miss his descent into madness? And on and on they go. For a while, it is a frenzy of analysis, fresh angles, scandal-hunting, scapegoats-sniffing and so on.

Eventually, the media move on to the next outrage. What is interesting is that we tend to move on before the media do. There is a lag before the media realize that we are bored with the story, that we are mentally blocking it, and that the readership or audience numbers are no longer sky-high.

That moving on from the intense coverage of the latest outrage that we do is what I find fascinating. For we don’t just move on, without conscious effort we try to forget about the outrage because we have to get on with our lives. We are naturally good at forgetting. The question is: why do we practice forgetting so skillfully?

Weekly Wire: The Global Forum

Roxanne Bauer's picture
These are some of the views and reports relevant to our readers that caught our attention this week.

BBC Media Action’s governance research: emerging evidence and learning
BBC Media Action
Supported by a five-year grant from the UK Department for International Development to achieve governance outcomes in countries across Africa, Asia and the Middle East, this working paper shares the learning and insights our research generates as it progresses. The paper is designed to share some of the most interesting qualitative and quantitative data we have gathered at this relatively early stage in the research. It also explores the conclusions we are beginning to reach about the contexts in which we work and the impact of BBC Media Action’s programmes. Finally, it highlights what our research is, and is not, telling us.
 
The Bad News About the News
Brookings
1998, Ralph Terkowitz, a vice president of The Washington Post Co., got to know Sergey Brin and Larry Page, two young Silicon Valley entrepreneurs who were looking for backers. Terkowitz remembers paying a visit to the garage where they were working and keeping his car and driver waiting outside while he had a meeting with them about the idea that eventually became Google. An early investment in Google might have transformed the Post's financial condition, which became dire a dozen years later, by which time Google was a multi-billion dollar company. But nothing happened. “We kicked it around,” Terkowitz recalled, but the then-fat Post Co. had other irons in other fires. 
 

Weekly Wire: the Global Forum

Kalliope Kokolis's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

The Future of News from 3 Silicon Valley Executives
The Dish Daily

"In a world transformed by the Internet and overrun by tech giants, the news industry has been irrevocably changed. Some lament, but few would argue. Those on the news side of things have been vocal for some time – analyzing and brainstorming, discussing and arguing – but we’ve not often heard what those behind the flourishing tech companies have to say.

Three notable Silicon Valley figures discussed the news industry with Riptide, a project headed by John Huey, Martin Nisenholtz and Paul Sagan and published by Harvard’s Nieman Journalism Lab." READ MORE 
 

Governance 2.0: Can Social Media Fueled "2.0 Web" Really Improve Governance?

Tanya Gupta's picture

Web 2.0 is improving governance, with or without the help of the government in question, and irrespective of whether the country is developed or not.

Throwing traditional wisdom to the winds, the Web 2.0 story is continuing to unfold in a way that was not predicted by researchers and experts of the development community and outside. Recently there have been more than a few examples related to the citizen-fueled proliferation of news, occurring independently of the Government, (and in some countries, even inspite of the opposition of the Government).

From Egypt to Syria, with the very start of the situation, social networks played a role in disseminating news across the world. Twitter, Facebook and blogs providing fascinating live coverage of the various uprisings across the world. Citizens are managing to circumvent any attempts to block Twitter, and often flood the site with their versions of the breaking stories. All major social networking tools are in full use, with Twitter leading the attack. Facebook (status updates and groups), Flickr (photographs), YouTube (videos), Blogger.com, and others communicating the ongoing events. (Of course, this is if you accept that democracy and good governance are highly correlated)

Weekly Wire: the Global Forum

Kalliope Kokolis's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

Transparency International
Hacking against corruption

“30 people, some of them friends, some others strangers, put together their skills in one place for one cause: beating corruption while having fun programming, coding, testing and, when things did not work out, starting all over again. The goal was making one good idea  become reality by the end of 24 hours.

In Bogotá, Colombia, hackers and developers were full of energy when they arrived at Academia Wayra at 5PM where the ‘Hacks Against Corruption’ hackathon took place the Saturday before last.

Their commitment was really amazing! They literally did not stop working for 24 hours.”  READ MORE

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