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News Media

The things we do: The emotional side of news frames

Roxanne Bauer's picture

The way in which news stories are framed can influence the attitudes and intentions of audience members- especially if emotion is involved.

We’ve all been there. We’re watching the news and something tragic appears on the screen. We immediately feel sadness and empathy for the victims of the suffering unfolding before us.  Alternatively, something infuriating is being said or insinuated by a newscast and we immediately feel anger well up inside.   

These emotional responses demonstrate the powerful effect the media, and in particular the news media, can have on audiences. They depend, in large part, on how a news story is framed.  

In a seminal paper, Robert Entman (1993) wrote, “[t]o frame is to select some aspects of a perceived reality and make them more salient in a communicating text in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation” (p. 52). Thus, by highlighting certain aspects of an event or issue, news frames influence which cognitive concepts the recipient accesses and regards as relevant.  Nelson, Oxley, & Clawson (1997) agreed and wrote that “frames influence opinions by stressing specific values, facts, and other considerations, endowing them with greater apparent relevance to the issue than they might appear to have under an alternative frame."

Framing is a concept derived from the field of ‘media effects’ which studies how the timing, duration, and valence of news stories can affect the attitudes, beliefs, or behaviors of audience members.  More and more research is showing that news stories that are framed to elicit emotional responses are especially influential because they can influence the attitudes of people as well as their intentions.

Recently, researchers at the University of Zurich conducted a study that investigated how framing would affect the emotional reactions of participants as well as their tendencies to support various policy solutions. The participants were divided into three groups, an anger frame group, a sadness frame group, and a control group. All groups read a policy paper, which discussed a proposed public policy to increase road safety and which listed various measures designed to accomplish that goal. They were then asked to evaluate the options.

Is a ‘populist’ a shameless demagogue?

Sina Odugbemi's picture

If you maintain even a nodding acquaintance with the contents of the global financial/business press one of the things you notice is as follows. They all promote, consciously or unconsciously, a set of policies that ‘responsible’ governments should follow if they want to stay within The Grid. And The Grid is the set of rules and norms that allow access to pools of global capital.  Stay within, and money flows into your country; get kicked out, and money dries up. Now, for countries facing financial crisis, or those simply concerned about growing inequality, the worries about the devastating impact of austerity are real. Yet, the masters of the universe who control The Grid don’t give two hoots about equity, jobless youths or hungry pensioners. They simply say to these countries: “Do what you need to do to stay within The Grid or you are going to find your economy, your country languishing in the wastelands. Your call.”
 

Weekly Wire: The Global Forum

Roxanne Bauer's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

Is the Internet broken, and can it even be fixed?
CNN
Our modern global communications infrastructure still relies on core principles that were defined when the Internet had only a few thousand users. We have faster computers, more storage space, and more people using the network, but worryingly, some of the key assumptions haven't changed. As an example, take the protocol that helps determine how data gets to its destination. Different networks in the Internet "advertise" routes to deliver data to other networks, with the most efficient candidate being chosen.

The Future of Cities
Foreign Affairs
As much as the Internet has already changed the world, it is the Web’s next phase that will bring the biggest opportunities, revolutionizing the way we live, work, play, and learn. That next phase, which some call the Internet of Things and which we call the Internet of Everything, is the intelligent connection of people, processes, data, and things. Although it once seemed like a far-off idea, it is becoming a reality for businesses, governments, and academic institutions worldwide. Today, half the world’s population has access to the Internet; by 2020, two-thirds will be connected. Likewise, some 13.5 billion devices are connected to the Internet today; by 2020, we expect that number to climb to 50 billion.
 

Is the Political Interview Now so Boring it is Useless?

Sina Odugbemi's picture

The political interview is supposed to be one of the cardinal moments when the news media contribute most directly to the quality of governance in a given country. Assuming that the media system is reasonably free, the political interview –particularly the broadcast versions on either radio or television – is a moment when the leading stars of the news media can:

  • Make political leaders and other news makers throw a bright light on the leading issues of the day;
  • Hold leaders accountable by asking tough questions regarding their stewardship of the affairs of the state; and
  • Speak truth to power.

It is now increasingly recognized, however, that the political interview is in trouble, even outside authoritarian political contexts (where regimes control broadcasting fiercely).  For an excellent recent take on the issue, please see this piece by Ian Katz, editor of BBC’s ‘Newsnight,’ ‘Boring Snoring?

A Better Baghdad?

Caroline Jaine's picture

This morning I tapped “Baghdad News” into Google and over half of the first 40 results were about bombing and violence. A further 12% of results were political analysis (mostly about bombing and violence). And there was a smattering of more positive news, mostly on Iraqi news channels: three stories on the reinstatement of flights between Baghdad and Kuwait; one story about art; and another about nice pavements.  Hardly dynamic, dramatic news and negative news appears to dominate.

In 2012, Pakistan's biggest English language news agency Dawn helped me to conduct a survey, which looked at how people build perceptions of nations.  With an academic interest in nation branding, and public diplomacy, I was staggered to see that 83% of respondents drew their perceptions of Iraq from the media.  And not surprisingly, these were largely negative.

As the 10th anniversary of the invasion of Iraq draws near, the political pundits swarm and draw their conclusions about Baghdad and Iraq, and Blair and Bush are challenged with the rhetoric of “was it worth it?”  Having penned a modest account of “A Better Basra” I too am drawn into the discussion, canvassing my Iraqi friends for their opinion.

Smoke Without Fire: A Look at Influence, Trust and Media-Built Perceptions

Caroline Jaine's picture

In September last year, I ran a rather crude survey inviting readers of my blog on Pakistani news channel, Dawn to take part.  The survey was a rather tongue-in-cheek response to the tenth anniversary of George Bush’s Axis of Evil Speech, but it has thrown up some points of interest to communications professionals. 

Most readers picked up on the fact that in today’s connected world, labelling an entire nation as “evil” was not a useful rhetoric.  However, I was overwhelmed with hundreds of responses.  More people completed the questionnaire than I had money to access on the free online survey and many of the comments certainly didn’t shy away from national stereotypes or allegations of evil.

Weekly Wire: the Global Forum

Kalliope Kokolis's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

Freedom House
Freedom in the World 2012: The Arab Uprisings and Their Global Repercussions

"The political uprisings that have swept the Arab world over the past year represent the most significant challenge to authoritarian rule since the collapse of Soviet communism, according to Freedom in the World 2012, the latest edition of Freedom House’s annual global survey of political rights and civil liberties. Yet even as the Arab Spring triggered unprecedented progress in some countries, it also provoked a harsh and sometimes murderous reaction, with many leaders scrambling to suppress real or potential threats to their rule. The repercussions of this backlash have been felt across the Middle East, as well as in China, Eurasia, and Africa.

A total of 26 countries registered net declines in 2011, and only 12 showed overall improvement, marking the sixth consecutive year in which countries with declines outnumbered those with improvements. While the Middle East and North Africa experienced the most significant gains—concentrated largely in Tunisia, Egypt, and Libya—it also suffered the most declines, with a list of worsening countries that includes Bahrain, Iran, Lebanon, Saudi Arabia, Syria, the United Arab Emirates, and Yemen. Syria and Saudi Arabia, two countries at the forefront of the violent reaction to the Arab Spring, fell from already low positions to the survey’s worst-possible ratings." READ MORE

Weekly Wire: the Global Forum

Kalliope Kokolis's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

Nieman Journalism Lab
From Nieman Reports: How social media has challenged old media in the Middle East

“In the wake of the Arab Spring, a vigorous debate is taking shape. While Facebook and Twitter are recognized broadly for playing a pivotal role in broadcasting information from inside the demonstrations in Cairo’s Tahrir Square and elsewhere, views differ on the fit they will — or should — have in territory that has been the traditional reserve of journalists.

Throughout the Arab region, web forums — general and themed — have long served as hosts for civic discussion. These online spaces held the place of social media before global sites like Facebook and Twitter came along. From 2004 to 2007, when I lived in Morocco, Facebook was nascent, still closed off to users outside certain networks, and Twitter, launched in 2006, had not yet emerged. Blogs were still new, so much so that the Moroccan blogosphere, now a force to be reckoned with, consisted of just a handful of largely disconnected writers posting in diary style, dipping briefly into politics or sports. It was Yabiladi, Bladi, and others — Morocco’s forums — that were sources of unreported news, discussion and social commentary.” READ MORE

Why Media Literacy Matters

Shanthi Kalathil's picture

For those of us who care about the media and its role in society and politics, the recent events surrounding News Corp in the UK have provided plenty of fodder for conversation. While there are many ways to analyze the situation, one aspect which has proved interesting to follow from a CommGAP perspective is the debate over how competing media outlets (or even the ones owned by News Corp) are and should be covering the story. This Washington Post article unpacks some of the ownership ties and potential (or perceived) conflicts of interest behind the coverage, noting that corporate affiliations have raised suspicions about the independence and objectivity of coverage.

The Critical Publics of the International Investigator

Sina Odugbemi's picture

International investigators are the anti-corruption sleuths who work in many international institutions. Their job is to investigate corrupt practices within and around the projects funded by their institutions that are being implemented in different parts of the world. They have to be hard, tough and clever. Because of that they may frighten the people who know about what they do and might come under their gaze. But can they be successful as lone rangers? Do they need friendly, collaborative publics? It is easy to think that they don't; but it turns out that if they really want to be effective there are publics that they need to have with them one way or another.

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