Syndicate content

Olympics

Sport and Social Media: Perfect Partners for an Imperfect Climate

Leszek J. Sibilski's picture

From the melting snow of the Sochi 2014 Winter Olympics to the stifling heat of the Australian Open Tennis Championships in Melbourne, climate change is proving relentless.
 
So are we going to sit back and let it ravage our lives and love of sport? As a former member of the Polish National Olympic Team in cycling, I definitely hope not. Let’s unite the power of sport with the might of social media and face up to the world’s environmental enemy number one. 
 
Fact – temperatures are rising

According to the World Bank, Earth could warm from its current global mean temperature of 0.8°C above pre-industrial levels to as high as 4°C by 2100.
 
What does that mean? More extreme heat waves, causing global health, socio-political and economic ramifications. The President of The World Bank is calling for action to hold warming below 2° C. The question is, what can we do?

Media (R)evolutions: Social Media at the Sochi Winter Olympics

Roxanne Bauer's picture
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

2010 winter Olympic Games in Vancouver were the first Olympic Games impacted by social media. In four years, social media has grown in both scale and influence. This infographic takes a deeper look at the growth of social networks and the potential they have to generate engagement, insight and interaction during the Sochi Olympic Games.