The use of relevant and credible evidence from the ground is crucial in strengthening arguments and incentives for reform. The International Campaign to Ban Landmines, for example, was successful in part because of the evidence gathered and presented by experts with practical experience from conflict-torn societies. Forging strong ties with local actors and ensuring inclusive representation in coalitions are crucial factors for successful campaigns.
To this point, Transparency International (TI), a global coalition to fight corruption, recently introduced Participatory Video (PV) as part of their program on Poverty and Corruption in Africa. The introduction of PV is a first for TI, and it is used as a tool to engage and partner with the poor in fighting corruption. In collaboration with InsightShare, a leading company in PV, TI’s African National Chapters have started training local communities on how to create their own films, capturing authentic stories about corruption and how it impacts their daily lives. Alfred Bridi discusses his experience about the training process in Uganda and has made a short film (see above) to illustrate the process and enthusiasm among the participants.