Policy Cycle

Here are some fact and figures:

- 62% (that’s six in ten) of online citizens now use social media.

- Facebook has 1 billion registered users and is still growing, mostly in developing countries.

- China has the most people online – 456 million (only 34% of population).

- And nearly 1 in every 5 minutes spent online is now spent on social networking sites.

The business case for using social media in communications is clear: Social media is faster, often cheaper and, for the most part, offers a better way to connect. For communicators, social media is (or should be) an intrinsic part of every campaign or project.