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Exploring the interactions among public opinion, governance, and the public sphere

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Public Opinion

Corruption, Game Theory, and Rational Irrationality

If we had to name one reason why petty corruption is so difficult to tackle, it has to be that it makes sense for people to engage in it than not. Unlike measures such as smoking bans, seatbelt laws, and drinking and driving laws where there is a clear individual benefit to those who do the “right thing,” corruption bans are hard to enforce because there aren’t easily discernible individual benefits to those who obey them. Rather, in countries where corruption is systemic, people who do what is right and follow whatever anti-corruption law might be in place will find themselves losing out to those who don’t.

In fact, with corruption, individual opinion doesn’t seem to matter much in one’s decision whether to engage in it. In theory, most people believe that corruption is wrong. But in practice, the incentive that motivates an individual’s behavior in a corruption-prone situation is their perception of what everyone else would do in a similar situation. Would your pregnant colleague pay a bribe so that she could jump the queue and get an H1N1 vaccination when the vaccines are in limited supply? Would your neighbor, an entrepreneur, slip a few notes to a civil servant under the table to expedite the process of obtaining a business license? If the answer to each of these questions is a “yes,” then why should you bother going against the system alone? Why should you do the right thing and find yourself at a disadvantage to everyone else who will do what it takes to obtain what they need given the environment and culture in which they live?

CommGAP at UNCAC Conference of State Parties, Doha

Yesterday, CommGAP and UNODC co-hosted a side event during the Third Conference of the State Parties to the UN Convention against Corruption, taking place this week in Doha, Qatar. Entitled, “Media Relations and Good Practices in Awareness-Raising Campaigns,” the event consisted of two sessions, focusing on the importance of media relations for an anti-corruption agency to get its message across to the public and generate public support, and of awareness raising campaigns to engage the public in the fight against corruption.

Quote of the Week

"Participation is, clearly, the proper avenue of approach to the study of public opinion, for, in various senses, public opinion is participating opinion. But the legitimation of participation rests on the older, broader, and more philosophical proposition that just governments are governments to which, in some sense, the subjects have given their consent. Like participation, consent is never perfect, and like it also there are variations in forms of consent. Since we can hardly say that nonexistent opinion can be public opinion, we can hardly say that a primitive and inarticulate acceptance of a governing order is really consent."

 

Francis Graham Wilson, 1962
A Theory of Public Opinion

"This Will Solve All Our Problems!"

I was recently in an informal discussion with development colleagues regarding the governance of extractive industries in a fragile state, which shall remain unnamed for various reasons.  One of them had been working in development for more than three decades and in country X for five years.  In terms of governance, he didn't think any of the usual solutions to the widespread and deeply embedded culture of rampant corruption and excessive rent-seeking would work in the country.  Things are just that bad.  He intimated that the only thing he could think of was to build the capacity of the country’s fractious civil society so that they could become credible interlocutors to government actors, and demand accountability from their elected and appointed leaders.  It was quite distressing when he said, “I don’t know what else to do.”

The Chicken or the Egg? Law and Public Opinion

"I am not an advocate for frequent changes in laws and constitutions, but laws and institutions must go hand in hand with the progress of the human mind. As that becomes more developed, more enlightened, as new discoveries are made, new truths discovered and manners and opinions change, with the change of circumstances, institutions must advance also to keep pace with the times. We might as well require a man to wear still the coat which fitted him when a boy as civilized society to remain ever under the regimen of their barbarous ancestors." -Thomas Jefferson

Thoughtful comments to my recent post on approaches to fighting petty corruption sparked for me an interesting discussion with Sina Odugbemi about norms, public opinion and law. Mainly, our talk centered on the following “chicken or the egg” issue: Do you adopt laws first and ask citizens to obey them? Or, do you gauge public opinion around an issue first, then adopt a law that reflects that society’s prevailing view on that issue? No matter how you dice it, the enforcement of that law would be easier when it conforms to majority opinion as opposed to when it does not.

Quote of the Week

 

"It is characteristic of the public that individual impulses and interests arise out of the undefined basis of the common consciousness and develop further in a peculiar reciprocal interaction."

 

 

Robert E. Park,1904,
The Crowd and the Public, and Other Essays

If You Won't Quit, We'll Make You

Yesterday, I attended a session of the World Bank Institute’s Flagship Course on Health, attended by health specialists from various countries.  An expert panel shared experiences of using communication and persuasion toward bringing about pro health outcomes.  Several success stories were shared on applying behavior change communication in areas such as hygiene and sanitation, nutrition and education, and immunization in Africa and Asia.  Complementary to this focus on individual and social change was a presentation by Patricia Sosa, Esq. on experiences of the Campaign for Tobacco-Free Kids.   The organization advocates for policy change in various countries and the core of their strategy is changing the rules of the game to reduce tobacco use.

Stairway to Mobilization

The ultimate goal for working on the demand side from a political communication perspective is the mobilization of the public. We want to drive citizens who lack information and efficacy to being an active public, participating as relevant actors in the public sphere and in thereby in political decision making processes. Here at CommGAP, we base our approach on a range of literature from the study of public opinion and social movements and came up with what we call the "Stairway to Mobilization." In the coming days and weeks we will try to illustrate this concept with practical examples and case studies, but for now lets discuss the theoretical background.

Quote of the Week

"For I know that, despite the huge constitutional difference between a hereditary monarchy and an elected government, in reality the gulf is not so wide. They are complementary institutions, each with its own role to play. And each, in its different way, exists only with the support and consent of the people. That consent, or the lack of it, is expressed for you, Prime Minister, through the ballot box. It is a tough, even brutal, system, but at least the message is a clear one for all to read. For us, a Royal Family, however, the message is often harder to read, obscured as it can be by deference, rhetoric or the conflicting currents of public opinion. But read it we must."

HM the Queen, Golden Wedding. In The Best After-Dinner Stories, Tim Heald. The Folio Society, 2003.

Media Literacy: a Pre-Condition for Active Citizenship - CommGAP Releases Paper on Media Literacy

In today’s fast-paced digital environment, new forms of literacy are quickly emerging. It is not only a challenge to keep up with new tools and skills needed to stay informed and engaged in the world around us, but also to find the time and resources.  While media literacy is not a new issue, it has quickly become an eminent one due to the fast speed and wide spread of information via new media technologies.  As a matter of urgency, the European Commission has issued a new recommendation, pushing its member countries to make media education available to all citizens and include it as mandatory in the school curricula, as well as adopt media literacy as a key pre-requisite for active citizenship. While internet penetration is high in Europe, there is an evident skill gap between citizens of different age-groups and socio-economic backgrounds in using the internet and new technologies. The European Commission believes that this skill gap and media illiteracy can lead to missed opportunities and social exclusion, and therefore, it’s important to instill media literacy skills in all sections of society. One could possibly also argue that citizens would also be excluded from realizing their political rights. The Commission further suggests that media literacy would be “a stimulus and a pre-condition for pluralism and independence in the media”, leading to multiple perspectives and diverse opinions that will enrich public discussions and specifically, lead to “a positive impact on the values of diversity, tolerance, transparency, equity and dialogue.”