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Is an Email the Best Way to Get Attention?

Caroline Jaine's picture

I’ve been having a look at business communications in the UK this month – with some surprising discoveries for our brilliant 21st Century connected world. 

Twenty-five years ago, as an office junior, I would marvel at the wonders of a fax-machine. The speed that a written message could be pushed down a telephone line and be printed out at the other end in curls of warm paper was wonderment. Colleagues would actually rush to the machine when it rang, to see what would come out and from whom.  Today fax-machines are rarely used, and when they are, their pace appears exhaustingly slow and eyes roll to the sky as a whole bundle of papers gets dragged into the jaws of the machine, meaning the exercise needs repeating. It feels inefficient.