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road safety

Campaign Art: One bad decision on the road can be fatal

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Most of us are familiar with the “hot seat”, a game in which an individual is asked a series of questions in rapid-fire with limited time to respond.  The game tries to get the person being quizzed to answer without thinking too much so his/her responses are more candid. But what if the answers are a matter of life or death? What if the choices we make decide our future?

This is the message of Transport for London: life is made up of a series of small decisions, and one bad decision one on the road can be fatal. 

According to the World Health Organization, around 1.25 million people worldwide die each year as a result of road traffic crashes. Distracted driving is a common cause for traffic accidents, with mobile phones becoming increasingly more problematic. Indeed, drivers using a mobile phone are approximately 4 times more likely to be involved in a crash than drivers who are not. Texting or calling while driving leaders to slower reaction times— notably in braking reaction— impaired ability to keep in the correct lane, and shorter following distances.  
 
Transport for London: One Risk is Too Many


Campaign Art: Every day, 500 kids don't make it. But you can save them.

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

According to World Health Organization figures, 500 children are killed each day in road crashes globally.  In fact, road traffic injury ranks among the top four causes of death for all children over the age of five years.  To raise awareness of this deadly reality, Jean Todt, President of the Fédération Internationale de l’Automobile (FIA), the international motoring federation, and Special Envoy of the UN Secretary General for Road Safety, turned to world renowned film director Luc Besson to deliver a potent message: children face incredible danger when crossing the road!

‘Save Kids Lives’, shows children in the townships of South Africa and in central Paris, France walking to and from school to show that the risks children face are almost universally shared, whether they are due to a lack of safe infrastructure or as a result of heavy traffic. The film is shocking, and may contain images some people find disturbing. But that’s exactly the point, according to Todt, who believes that it will help focus attention on making roads safe for children everywhere.

The film was launched the first week in October to coincide with International Walk to School Day and to support #SaveKidsLives, a UN initiative that calls for action to stop the growing number of road deaths worldwide and for decision makers to prioritize children’s safety.
 
VIDEO: Save Kids Lives

Campaign Art: The Seatbelt Crew

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.
 
India loses around 380 lives every day in road crashes. The World Health Organization Global status report on road safety 2013 also notes that fatalities in road accidents in India are on the rise, increasing from 8 deaths per 100,000 people to nearly 12 in 2010. This means that every four minutes a life is lost in a road accident in India. Another 5 million have been left seriously injured or permanently disabled. 

Simple adjustments though, including stricter enforcement of seatbelt and helmet wearing, can help reduce these distressing statistics. That's where the Seatbelt Crew comes in.
 

A group of special, transgender Indian women use their sacred position in Indian culture to urge motorists to use their seatbelts.  The following video shows the Seatbelt Crew as they direct motorists and passengers at traffic stops to use their safety devices.

The Seatbelt Crew