Often the best way to communicate information about some distant event, issue or trend is to embed the news in a story that focuses on the experience of an individual. Human incidents get the public’s attention—audiences identify with and react emotionally to stories about people.
Yet in the development sector, often the real news that needs to be told is not the human anecdotes but the statistics that have been collected. But how can a non-technical audience understand a bunch of numbers? How can the public see not only a trend, but a pattern, discover not just scale, but relationships?
The field of data visualization is exploding in importance as new technologies and software help government agencies speak to their constituencies, multilateral organizations to their member states, NGOs to their donors, media outlets to their viewers and readers. It now takes seconds to sift through reams of information and identify elusive patterns, locate important outliers, or confirm gut instincts. The connections that can be made are only limited by the creativity and insights of those who have access to the information.