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Social Movement

Citizens In Want of Stamina

Sina Odugbemi's picture

This is the age of hopeful citizens where in almost every part of the globe citizens are mobilizing, marching and, often successfully, pushing for change. But this is also the age of increasingly frustrated citizens. In some cases, the frustration is occasioned by the failure to achieve changes in regimes even after an astonishing sequence of heroic efforts and sacrifices by citizens. In other cases, the efforts originally appeared successful. Long-entrenched dictators fell and citizens were ecstatic, believing glorious days were imminent. Yet, in many of these cases, one disappointment is jumping on top of another. Change is proving far more difficult to achieve; it is even proving elusive.

The Earth is Dying, So What?

Darshana Patel's picture

Public awareness campaigns about climate change can be real downers. This one was too scary for children and was eventually pulled off the air. This one scared even the adults and was pulled off the air within hours of its release.

Doom and gloom scenarios seem to be the dominant theme in most of these campaigns. But are they working? According to Futerra’s Sell the Sizzle, these campaigns completely miss the target with this type of negative messaging.  While it is true that climate change is aggravating problems like mass migration, overcrowded cities, and food shortages, our message need not be about Armageddon. We are trying to sell a version of climate change hell when we should be selling a low-carbon heaven, argues Futerra