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Stephen Reicher

Quote of the Week: Stephen Reicher

Sina Odugbemi's picture

“Individuals don’t lose identity in the crowd and they don’t lose control over their behaviour or rationality. Rather they shift to a shared social identity and seek to act in terms of that shared identity.”

Stephen Reicher, Professor of Social Psychology, University of St. Andrews. As quoted in the Financial Times, December 28, 2011.