The water sector is very much a matter of supply and demand – and you better not forget about the demand side. Reform in any sector depends on public support. A new Learning Note on “Communication for Water Sector Reform: Obstacles and Opportunities,” published by the World Bank’s Operational Communications department, showcases the role of strategic communication in making water sector reform successful and sustainable.
Another Sunday evening recently found me fuming through another science infotainment show as they abound these days on not-so commercial broadcasts. It made me think about how important science education is in development and how easy it is to do it wrong. Popular science education is essential, and not only in development. Climate change is one of the most obvious issues where people need to understand what’s going on and need to understand it fast. Health issues are another area where a better understanding of scientific principles can contribute to behavior change that could promote better public health. What I tend to see around, however, is not as useful as the producers may think.
As we reported on this blog, CommGAP organized an Executive Course in Communication for Governance earlier this month. The communication part of the course was characterized as "strategic communication" - which made me wonder what, exactly, strategic communication is, how it is relevant for our work, and whether it's different from "communication" per se. A faculty member from the course pointed us to an article by Hallahan et al., titled "Defining Strategic Communication," which states that "strategic communication" is "the purposeful use of communication by an organization to fulfill its mission." The purposeful use of communication makes it "strategic." The authors elaborate that : "Six relevant disciplines are involved in the development, implementation, and assessment of communications by organizations: management, marketing, public relations, technical communication, political communication, and information/social marketing campaigns." Although the authors see strategic communication as "an emerging paradigm," this clarification defines strategic communication as a set of tools, not as a discipline. Marketing, public relations etc. themselves are no disciplines, but approaches drawn from broader fields, such as economics and communication.
People in my profession have struggled with the idea of strategy - what it means, how to implement a communications strategy, how is strategy different from policy, where is strategy different from planning?
This weekend I met some of the world’s best strategists. And they weren’t working in government or political organisations. They work in sport. You might think that motor-racing had little in common with my field of strategic communications in conflict environments, but this is not any-old motor-racing - it’s Formula 1.