Those working on reforms- whether they involve energy subsidies or education stipends- know that implementing change can be difficult. Government ministries often disagree on policy, the private sector may resist changes to their operating environment, and the public may be wary of any policy that increases their financial or social burden. So how can leaders and strategists increase the likelihood they will be successful at achieving sustainable reforms?
Communication is usually at the center of any successful reform initiative. It rallies technical experts, builds support within government and the private sector, and educates the public on the importance and meaning of a reform. Indeed, successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics.
The 2016 Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment was developed with this in mind. During this 10-day program, held at the University of Southern California in Los Angeles, May from 23- June 3, 2016, participants will learn the most recent advances in communication and proven techniques in reform implementation.
We encourage interested applicants to apply today- the first early registration discount ends this Friday, January 29, 2016.
World Bank-Annenberg Summer Institute